Corvette Ad Watch: The 1980 Corvette

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"In this ever-changing world, some things endure." Thirty years ago, Chevrolet was running this ad for the 1980 Corvette. I love this line: "But beyond...

Corvette Ad Watch: 1961 Corvette Catalog Shoot

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Former Chevy ad man Jim Bernadin gives us the details from this classic photo shoot for the 1961 Corvette Catalog Folder. This is the cover...
Chevrolet Will Target Porsche in its C7 Corvette Stingray Advertising

Chevrolet Will Target Porsche in its C7 Corvette Stingray Advertising

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When you’ve got a winner, you take on all comers. That’s the strategy Corvette and its ad agency are taking as the all-new 2014 Corvette...
Corvette Ad Watch: 1958 Corvette Dealer Poster

Corvette Ad Watch: 1958 Corvette Dealer Poster

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NEW... AND INSPIRED! CORVETTE BY CHEVROLET AMERICA'S ONLY TRUE SPORTS CAR In 1958, every Chevrolet dealer in the country received one of these Corvette posters....
[Ad Watch] Corvette Billboards On Display for Woodward Dream Cruise

[Ad Watch] Corvette Billboards On Display for Woodward Dream Cruise

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In anticipation of this weekend's Woodward Dream Cruise, Chevrolet has put up a couple of billboards featuring a 1953 Corvette and the...
As EV Market Cools, GM Will Opt-Out of Advertising in the Super Bowl

As EV Market Cools, GM Will Opt-Out of Advertising in the Super Bowl

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Whether its due to an internal change of leadership or a reflection of EV production being pushed back, GM has decided not to advertise in the Super Bowl next year.
Jay Leno and a C1 Corvette Featured in New Burger King Commercial

Jay Leno and a C1 Corvette Featured in New Burger King Commercial

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We all know Jay Leno loves cars, so our first thought when we saw his new commercial for Burger King wasn’t about the...
Chevrolet Advertising Agency Wins Awards for Prince Tribute Ad

Chevrolet Advertising Agency Wins Awards for Prince Tribute Ad

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While most of the world was stunned upon hearing about the sudden passing of the artist known as Prince on April 21st this year,...

Corvette Ad Watch: AC Spark Plugs and the Mako Shark

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In this vintage AC Spark Plugs magazine ad, the headline reads "Shark by Chevrolet - ACtion sparked by AC". The ad features Chevrolet's...
STUDY: Chevrolet Corvette is the Discussed Vehicle on the Web

STUDY: Chevrolet Corvette is the Most Discussed Vehicle on the Web

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With the US Automotive industry spending big bucks on digital advertising, knowing the return on investment is important. A study by a company...