[VIDEO] Corvette Immersion Seminar at the 2019 Rolex 24


[VIDEO] Corvette Immersion Seminar at the 2019 Rolex 24

Since the completion of Chevrolet’s Experience Center at the Daytona International Speedway, the Corvette production team has hosted owners and enthusiasts from the Rolex 24’s Corvette Corral for a seminar called Corvette Immersion.

For those that have been to the NCM Bash, the Corvette Immersion seminar is similar in that Corvette team members provide an update on how Corvettes are doing in the marketplace vs the competition, as well as sharing the most current production statistics and best selling options.

Todd Christensen, who spent the last 8-9 years as Corvette’s Marketing Manager before moving over to Chevrolet’s Motorsports division, kicked off the conversation with a discussion of Corvettes in the marketplace. The Corvette ended 2018 with a commanding lead in the Luxury Sport Segment with a 35% market share.

Corvette vs the Competition

The 2019 Corvette Model Year Data shows the sales and pending orders for each of the four nameplates as of January 2nd. We are now in our 6th model year of C7 production and this time period covers 11 months of 2019 model year production. Chevrolet is reporting 23,040 Corvettes produced or scheduled so far for the 2019 model year. The best selling model continues to be the Stingray Coupe while the Grand Sport Coupe appears to be gaining ground. Chevy’s new supercar, the ZR1 is closing in on nearly 2000 units sold and it almost accounts for 10% of production.

2019 Corvette Model Year Data

The top Corvette exterior colors continue to be Arctic White (19%), Black (18%) and Torch Red (14%). Sebring Orange is 4th on the list with 10% penetration. No doubt part of that is due to the 34% of all ZR1s having the Sebring Orange Design Package. Jet Black has a commanding 68% share of all interior colors followed by Adrenaline Red at 17%.

2019 Corvette Model Year Data

Todd also shares some of highlights from the past year illustrated by the number of different magazine covers featuring the 2019 ZR1!

Next up was Mitchell Bergslien with Corvette Accessories who shared some different products and accessories available for owners to customize their rides. We learned that the Corvette Performance Air Intake (RPO RVK) has been very well received and in fact, Mitchell says that Chevrolet Performance is currently out of stock with more expected in sometime over the summer. Another popular “accessory” is the $350 Magnetic Ride Control Calibration Upgrade that’s available through your Chevrolet dealer service department.

Corvette Accessories

New products from Chevrolet Performance includes an Accessory Rocker Kit (STI) for the Corvette Stingray. It carries an MSRP of $895 and was introduced to help customers reduce stone damage. Another Accessory Rocker Kit is available for the Z06, Grand Sport and Stingray. They are available in three finishes – primer, Carbon Flash, and Visible Carbon Fiber, and they are priced respectively from $1,800, $2,000 and $2,650. The last item is the visible Carbon Fiber accessory spoiler from the 2018 Carbon 65 that is offered for $2,775.

Corvette Accessories

Corvette’s Exterior Design Manager Kirk Bennion followed and began a rundown of the 2019 Corvette Drivers Series that were introduced the day before. He shared a slide of each Corvette Racing driver with their rendered exterior and interior designs. One of the unique characteristics of the Drivers Series are the Corvette Racing door graphics which cannot be purchased as an accessory, however, Kirk did say that a limited number will be made available through the NCM.

The full Corvette Immersion presentation from the Corvette Team at the 2019 Rolex 24 can be viewed here:

Photos and Video by Keith Cornett

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