Tags Posts tagged with "Trademark"

Trademark

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Today in Corvette History: GM Receives Registered Trademark for the Corvette


Did you know that the federal government’s patent and trademark office had an official twitter feed? Of course they do. But I just found out this afternoon thanks to a tweet from the USPTO which enlightened us on a little bit of Corvette history that occurred on this day in Year 1. It seems today is the official anniversary of Corvette’s registered trademark.

GM's Trouble With Aussie Trademark Registration Reveals Details about Mid-Engine Corvette Zora
Image Credit: MonaroSS/GMInsideNews


Last week, the Australian car magazine Wheels broke an exclusive report about the trouble that General Motors is having in securing a trademark in the land of Oz for its crossed-flags Corvette logo. Specifically, the Corvette logo trademark has been denied multiple times due to protections that Australian intellectual property laws grants to the Red Cross.

However, after reading the article and reaching out to the author who wrote the story, we believe the bigger news is that General Motors, in securing a trademark for its Corvette logo in Australia, is laying the foundation for the future importation of the rumored Mid-Engine Corvette codenamed Zora or ZoraZR1.

GM Trademarks the Iconic Name of Corvette's First Chief Engineer 'Zora'

Has General Motors got something in the works to pay homage to Corvette’s first Chief Engineer Zora Arkus-Duntov? Earlier this month, the automaker filed a trademark application for “Zora” under the category of “Vehicles and Products for locomotion by land, air or water”. Could a future special or namesake edition Corvette be in the works?

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GM Files Patent for 7 Speed, Dual Clutch Transmission

We knew the C7 Corvette’s A6 automatic transmission was going to be phased out at some point and speculation has been rampant that a new, 8 speed transmission would replace it. After all, GM has been talking about the upcoming 8-speed for a while now. However, it now seems that the Vette’s next automatic might just be a clutch-less manual.

GM Granted Trademark Aprroval for the Legendary Corvette Engine RPO Code L88

After trademarking Turbo-Jet last fall, it appears that GM has dusted off another legendary term. GM Authority reported late last week that General Motors has recently been given approval to use a pair of different L88 trademarks. The two requests were filed in August and September 2012 respectively and final approval was given on January 15th of this year.

Corvette Logo

In 2008, Jim M. Sweeney sought to register the trademark CORVOLTTE for “electric vehicles, namely, automobiles”. General Motors opposed the registration saying that it would cause confusion with its mark CORVETTE. The three-judge board ruled on December 10, 2010 in favor of GM, but in its decision the court rebuked the automaker saying they failed to provide proof of fame of its mark and also failed to submit properly into evidence its registration for the CORVETTE mark for “automobiles”.

ZR-1 Emblem

It recently came to the attention of some enterprising Corvette enthusiasts with a bit of time on their hands that GM has renewed its federal trademark for ZR-1, the option code for Corvettes built from 1990-1995 with the 32-valve DOHC LT-5 engine. A trademark extension was filed on December 5, 2006 and it appears the purpose of the filing was to allow GM the use of the moniker for merchandise and accessories related to the ZR-1 Corvette. However, I did a little more digging at the United States patent and trademark office and found that a renewal for the ZR-1 trademark was made November 3, 2006 for the use of “Motor land vehicles, namely automobiles”.

From the USPTO:

Word Mark ZR-1
Goods and Services IC 012. US 019 021 023 031 035 044. G & S: Motor land vehicles, namely automobiles
Standard Characters Claimed
Mark Drawing Code (4) STANDARD CHARACTER MARK
Design Search Code
Serial Number 77036100
Filing Date November 3, 2006
Current Filing Basis 1B
Original Filing Basis 1B
Owner (APPLICANT) General Motors Corporation CORPORATION DELAWARE 300 Renaissance Center P.O. Box 300 Detroit MICHIGAN 482653000
Attorney of Record Timothy G. Gorbatoff
Type of Mark TRADEMARK
Register PRINCIPAL
Live/Dead Indicator LIVE

Now it would be irresponsible speculation on my part to think that GM would have an interest in using the ZR-1 RPO code for the Blue Devil/SS Corvette. There is a line of thinking that GM wouldn’t use the ZR-1 RPO for the Blue Devil/SS because the term is so closely aligned with the 1990’s LT-5 Corvette. However, the use of the ZR-1 RPO in the 90’s was actually the second time it was used. GM first introduced the ZR-1 package back in 1970 which included the LT-1 engine (350ci 370hp), M22 transmission, heavy-duty power brakes, transistor ignition and aluminum radiator. Fifty-three Corvettes were ordered with the package during its three-year availability.

Use of the ZR-1 name for a new “King of the Hill” Corvette actually makes more sense than some of the other names suggested like the Z07. That RPO was related to a suspension package in both the seventies and nineties, and doesn’t really ooze of high performance history that GM appears to be fond of dusting off and reusing in new applications.


Source:
United States Patent and Trademark Office
DigitalCorvettes.com
CorvetteForum.com

Related:
The Blue Devil’s New Name – The Z07 Corvette

 

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