The Corvette Racing program has really become the textbook case of how (and why) a car company goes racing. Not only does the Chevrolet Corvette benefit from the “Win on Sunday, Sell on Monday” strategy that Zora Duntov outlined nearly 60 years ago while making his case that Chevrolet needs to be a performance brand. Racing also provides a developmental role in validating the car and its individual systems. Those systems that can improve the performance of a car in a 24 hour race can just as well improve the performance of the production Corvette you’re driving on the street right now.
While watching the replay of the 12 Hours of Sebring, I was glad to see Chevrolet continuing the Corvette Racing “Technology Transfer” segments which can be seen during the ESPN/ABC race broadcasts. The Technology Transfer segments highlight the transfer of racing technology from the track to the production Corvettes.
This year, Chevrolet has tapped former Corvette Racing ace turned race commentator Johnny O’Connell to introduce this year’s series of tech transfer which will take a look back at the six generations of Corvettes and many of the innovations which sprang from motorsports racing.
During Sunday’s broadcast of the American Le Mans Series at the Time Warner Cable Road Race Showcase at Road America, Corvette Racing’s Program Manager Doug Fehan delivered the latest Tech Transfer segment which centered on the Corvette’s carbon fiber panels.
During this season’s coverage of the American Le Mans Series on ESPN, we have taken notice of the one minute segments detailing Corvette Racing and the technical transfer of the knowledge learned while racing and how its applied to production Corvettes. The Corvette Racing Tech Transfer segment that ran during this weekend’s Mid-Ohio Sports Car Challenge featured Corvette Racing’s Doug Fehan as he introduced the new 2012 Corvette Centennial Edition.