Tags Posts tagged with "SRT Viper"

SRT Viper

Corvette Z06 Value Recognized by Competitors as SRT Viper Price is Slashed by $15K

An old adage says that imitation is the best form of flattery. Obviously we were not the only ones that recognized the high bar in terms of value set by Chevrolet’s performance leader, the Corvette Z06. The folks over in Auburn Hills (that’s Chrysler headquarters) also have come to realize that the 600 SRT Vipers sitting unsold weren’t flying out the dealers’ doors; in fact they aren’t even limping out the doors, and compared to the new Corvette Z06 things were obviously going to get worse for SRT’s sports car.

Last month only 38 SRT 2014 Vipers were sold. That rate of sale equates to a full year and a half supply of unsold 2014 cars and the 2015s are on their way. It doesn’t take a marketing genius to realize that when the new Corvette Z06 hits the dealerships in late December or early January things for the Viper wouldn’t get any better especially considering the price of a 2014 SRT Viper is $101, 300, over $20K more than the more potent 2015 Z06.

SRT Viper Production Halted and Factory Racers Sidelined for the 24 Le Mans

While the Corvette Stingray continues to fly off the showroom floors almost faster than Bowling Green can produce them, the same can’t be said for its long-time competitor, the SRT Viper.

In fact, Chrysler just announced that it would suspend production of the Viper for at least two months, leaving 91 hourly workers laid off at the assembly plant in Detroit.

SRT CEO Gilles Says Viper Isn't A Corvette
Photo Credit: Edmunds.com

Maybe this is what the boss has to say when your competition is smashing you in the sales – and critical reviews – departments.

“We’ve never tried to be Corvette. We never will be. We’re handmade. It takes 18 hours to paint the stripe on a Viper. We color sand the entire car, inside and outside. All the panels are beautifully finished. We’re trying to build a custom show car that you can own. This is not a disposable device here.”

Is the 2014 Corvette Stingray Killing Sales of the SRT Viper?
Photo Credit: Edmunds.com

Could it be that the new Corvette Stingray is already putting a major hurt on one of its competitors on the salesroom floor?

While customers may have to wait up to six months for the honor of putting the 2014 Corvette in their garage, they could head to their favorite SRT dealer right now and pick up a brand new Viper. In fact, some 565 of them are currently available across the nation.

Edmunds Track Tests the 2014 Corvette Stingray vs the 2013 SRT Viper
Photo Credit: Edmunds.com

We knew it was coming – this battle between the 2013 Viper and the long-awaited 2014 Corvette Stingray.

Edmunds.com quite simply labels it the “Best. War. Ever.” Few would argue.

And (spoiler alert) while Edmunds, in the end, gives the nod to the latest-generation Corvette, it admits that the Viper is a very, very special car, despite its shortcomings.

Edmunds Dyno Tests the 2012 Corvette ZR1 and the 2013 SRT Viper GTS

We already told you that the folks over at Edmunds.com recently matched a 2012 Corvette ZR1 against the new 2013 SRT Viper GTS in one of their Burnout Super Tests.

The Corvette dominated that competition, laying down a record-setting black stripe of more than 514 feet, nearly 100 feet longer than the Viper managed.

Now, Edmunds decided to take the 2013 Viper to the MD Automotive Dynojet chassis dyno to see what it could do.

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