This SlideShowPro photo gallery requires the Flash Player plugin and a web browser with JavaScript enabled.

Ralph Gilles

SRT CEO Ralph Gilles Says Viper Isn’t A Corvette

by Mitch Talley on January 30, 2014

SRT CEO Gilles Says Viper Isn't A Corvette
Photo Credit: Edmunds.com

Maybe this is what the boss has to say when your competition is smashing you in the sales – and critical reviews – departments.

“We’ve never tried to be Corvette. We never will be. We’re handmade. It takes 18 hours to paint the stripe on a Viper. We color sand the entire car, inside and outside. All the panels are beautifully finished. We’re trying to build a custom show car that you can own. This is not a disposable device here.”

READ MORE →