Tags Marketing

Tag: marketing

GM to Skip Super Bowl Ads and Will Present the MVP a Chevrolet Colorado

No Corvette this year for the Super Bowl MVP. That's the word from Automotive News regarding General Motors' advertising plans for this year's Super Bowl. GM...

Corvette Stingray Precision Drive Event Comes to South Florida

One of the innovative ways that Chevy is marketing the all-new Corvette Stingray is by getting people behind the wheel to experience the car...
Can the New 2014 Corvette Stingray Win Over Younger Drivers?

Can the New 2014 Corvette Stingray Win Over Younger Drivers?

With the utmost respect to all Corvette enthusiasts young and old – and without an ounce of malice – I feel obligated to say...
The Corvette Stingray Marketing Plan Will Target Wives and Highlight 'Luxury' in Advertisements

The Corvette Stingray Marketing Plan Will Target Wives and Highlight ‘Luxury’ in Advertisements

We're beginning to get more of the background behind the changes, controversial to some traditionalists, to the 2014 Corvette Stingray. The new rear treatment, for...
Chevrolet Will Target Porsche in its C7 Corvette Stingray Advertising

Chevrolet Will Target Porsche in its C7 Corvette Stingray Advertising

When you’ve got a winner, you take on all comers. That’s the strategy Corvette and its ad agency are taking as the all-new 2014 Corvette...

Chevrolet Introduces New Global Tagline – “Find New Roads”

With the seventh-generation Corvette due to be unveiled Sunday and more than 20 other vehicle launches planned globally in 2013, General Motors announced today...
A Real Commemorative Edition

A Real Commemorative Edition

The other day I was researching an article about the upcoming Scottsdale auctions when I happened across a consignment at Bonhams® for a 1962...
Is Chevy Giving Beyonce a C7 Corvette during the Super Bowl Halftime Show?

Is Chevy Giving Beyonce a C7 Corvette during the Super Bowl Halftime Show?

Last year it was announced that General Motors would not be advertising during the Super Bowl game due to the growing costs of the...
[POLL] Do You Like The New "Chevy Runs Deep" Ad

[POLL] Do You Like The New “Chevy Runs Deep” Ad

This week Chevrolet introduced a new advertising campaign which debuted during Wednesday night's Game 1 of the World Series. The ad is...

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