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marketing

Corvette Stingray Precision Drive Event Comes to South Florida

One of the innovative ways that Chevy is marketing the all-new Corvette Stingray is by getting people behind the wheel to experience the car for themselves on a racetrack. That’s the goal of the invitation-only Stingray Precision Drive Event which held its second event over the weekend in Palm Beach, Florida.

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Can the New 2014 Corvette Stingray Win Over Younger Drivers?

by Guest Contributor on September 5, 2013

Can the New 2014 Corvette Stingray Win Over Younger Drivers?

With the utmost respect to all Corvette enthusiasts young and old – and without an ounce of malice – I feel obligated to say that the current Chevy Corvette has an image problem…it is borderline irrelevant to younger buyers (designated as those under 40).

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The Corvette Stingray Marketing Plan will Target Wives and Highlight Luxury in Advertisements

We’re beginning to get more of the background behind the changes, controversial to some traditionalists, to the 2014 Corvette Stingray.

The new rear treatment, for example. Had Chevy stuck with the round tail lights that date back to 1963, “research showed that people who were not Corvette loyalists would look at the car, especially the rear end, and they would think the car never changed,” said John Fitzpatrick, Chevrolet’s marketing manager for the redesigned Corvette. “They think it is the same car from 20 years ago.”

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Chevrolet Will Target Porsche in Corvette Stingray Advertising

When you’ve got a winner, you take on all comers.

That’s the strategy Corvette and its ad agency are taking as the all-new 2014 Corvette Stingray hits the showroom floor in the third quarter of this year.

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Chevrolet Introduces New Global Tagline - 'Find New Roads'

With the seventh-generation Corvette due to be unveiled Sunday and more than 20 other vehicle launches planned globally in 2013, General Motors announced today that it will also begin a new Chevrolet advertising campaign next month.

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A Real Commemorative Edition

by Rick Tavel on January 6, 2013

David E. Davis - A Real Commemorative Edition

The other day I was researching an article about the upcoming Scottsdale auctions when I happened across a consignment at Bonhams® for a 1962 Corvette, an unadorned little picture that most collectors, even Corvette collectors, might pass right on by without giving it another thought.

I mean, even if you were looking for a first generation Corvette (there are over sixty other C1′s from which to choose during auction week in Scottsdale) you probably wouldn’t have paused on this one. And a good automotive journalist would never look here for a story. A good automotive journalist would spend their time writing about more flashy and exciting big block L88′s or the gorgeous Regal Turquoise 1958 C1 belonging to GM CEO Dan Akerson. And why not, they are great cars and sure to draw the attention of any “Corvetter”.

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Report: Is Chevy Giving Beyonce a C7 Corvette during the Super Bowl Halftime Show?

Last year it was announced that General Motors would not be advertising during the Super Bowl game due to the growing costs of the coveted commercial spots. After all, a :30 second spot is fetching upwards of $4 million during the most watched TV event of the year. But a new report from The Detroit Bureau is saying that Chevy may be looking to get back into the game, but will swap advertising costs for product placement. As for the product to be placed, its none other than the 2014 C7 Corvette.

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[POLL] Do You Like The New “Chevy Runs Deep” Ad

by Keith Cornett on October 29, 2010

[POLL] Do You Like the

This week Chevrolet introduced a new advertising campaign which debuted during Wednesday night’s Game 1 of the World Series. The ad is narrated by Tim Allen and features the new tagline “Chevy Runs Deep”. 100 years of Chevrolet history is shown including the new Volt and the 2011 Arctic White Corvette ZR1 featured in the “Rockets” ad. Watch the new commercial and then cast your vote whether or not you think the new tagline will be a success for Chevy.

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