When you’ve got a winner, you take on all comers.
That’s the strategy Corvette and its ad agency are taking as the all-new 2014 Corvette Stingray hits the showroom floor in the third quarter of this year.
marketing
With the seventh-generation Corvette due to be unveiled Sunday and more than 20 other vehicle launches planned globally in 2013, General Motors announced today that it will also begin a new Chevrolet advertising campaign next month.
The other day I was researching an article about the upcoming Scottsdale auctions when I happened across a consignment at Bonhams® for a 1962 Corvette, an unadorned little picture that most collectors, even Corvette collectors, might pass right on by without giving it another thought.
I mean, even if you were looking for a first generation Corvette (there are over sixty other C1′s from which to choose during auction week in Scottsdale) you probably wouldn’t have paused on this one. And a good automotive journalist would never look here for a story. A good automotive journalist would spend their time writing about more flashy and exciting big block L88′s or the gorgeous Regal Turquoise 1958 C1 belonging to GM CEO Dan Akerson. And why not, they are great cars and sure to draw the attention of any “Corvetter”.
Last year it was announced that General Motors would not be advertising during the Super Bowl game due to the growing costs of the coveted commercial spots. After all, a :30 second spot is fetching upwards of $4 million during the most watched TV event of the year. But a new report from The Detroit Bureau is saying that Chevy may be looking to get back into the game, but will swap advertising costs for product placement. As for the product to be placed, its none other than the 2014 C7 Corvette.
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This week Chevrolet introduced a new advertising campaign which debuted during Wednesday night’s Game 1 of the World Series. The ad is narrated by Tim Allen and features the new tagline “Chevy Runs Deep”. 100 years of Chevrolet history is shown including the new Volt and the 2011 Arctic White Corvette ZR1 featured in the “Rockets” ad. Watch the new commercial and then cast your vote whether or not you think the new tagline will be a success for Chevy.
