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John Fitzpatrick

[VIDEO] 2013 SEMA: Interview with John Fitzpatrick

by Keith Cornett on November 5, 2013

[VIDEO] 2013 SEMA: Interview with John Fitzpatrick

At the Chevrolet Media Preview for the 2013 SEMA show in Las Vegas, we had the opportunity to talk with Corvette/Camaro’s Marketing Manager John Fitzpatrick. We spoke about the 3 new Stingray Concepts, 2014 Corvette Stingray production and we asked John about the rumors of the one year wait for the Z51 option.

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Chevrolet to Build 500 Corvette Stingray Premiere Edition Convertibles

Back in June, the Corvette Team unveiled the 2014 Corvette Stingray Premiere Edition Coupe at the National Corvette Museum. The special launch edition coupes are all Laguna Blue with the 3LT Brownstone Interior and a Black Stinger hood graphic and 500 will be produced and allocated to dealers.

In our interview with Corvette/Camaro Marketing Manager John Fitzpatrick last Friday, we learned that once the Corvette Stingray Convertibles start production, 500 Convertible Premiere Editions will be built for dealers as well.

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CorvetteBlogger Talks with GM's John Fitzpatrick about Shipping and Quality Assessments on the 2014 Corvette Stingray

On Friday morning, we sat down with Corvette/Camaro’s Marketing Manager John Fitzpatrick and Chevrolet Communications’ Monte Doran to talk about the 2014 Corvette Stingray. Specifically, we wanted to discuss how the shipping process was working as well as try to get some additional answers on the Quality Assessments that each of the Corvette Stingrays is undergoing before shipment to the dealers.

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The Corvette Stingray Marketing Plan will Target Wives and Highlight Luxury in Advertisements

We’re beginning to get more of the background behind the changes, controversial to some traditionalists, to the 2014 Corvette Stingray.

The new rear treatment, for example. Had Chevy stuck with the round tail lights that date back to 1963, “research showed that people who were not Corvette loyalists would look at the car, especially the rear end, and they would think the car never changed,” said John Fitzpatrick, Chevrolet’s marketing manager for the redesigned Corvette. “They think it is the same car from 20 years ago.”

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Since the ordering process for the 2014 Corvette Stingray began in late May, we have noticed a huge increase in the amount of chatter on the forums about status codes and TPWs. TPW stands for “Target Production Week” and during normal production, they will usually give the buyer a fairly accurate forecast for when their Corvette will be built. But because the Corvette Stingray hasn’t officially started retail sales production, the TPWs that customers are getting through the Chevrolet customer service system may not be accurate and that appears to be causing concern – both for the customer and the Corvette production team.

We reached out to Corvette Marketing Manager John Fitzpatrick to get more information about the production schedule and the processes that will happen before the plant starts shipping the new C7 Corvette Stingrays to dealers.

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[VIDEO] The Reveal of the 2014 Corvette Stingray Premiere Edition at the Corvette Museum

On Friday afternoon at the National Corvette Museum, Corvette Team Members Harlan Charles and John Fitzpatrick pulled the covers off of two cars to reveal the new 2014 Corvette Stingray Premiere Ediion. The Laguna Blue 3LT Brownstone Corvette Coupes will be specially numbered and limited to 500 examples.

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Key Corvette Managers Receive Callaway Corvette Commemorative Books

Callaway Corvettes have a long history with Chevrolet’s sports car.

To commemorate that history that goes all the way back to 1987, Callaway’s Dealer Program Manager Chris Chessnoe gave key members of the Corvette engineering, product management, and production staff a copy of a new book by Reeves Callaway.

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Chevrolet Will Target Porsche in Corvette Stingray Advertising

When you’ve got a winner, you take on all comers.

That’s the strategy Corvette and its ad agency are taking as the all-new 2014 Corvette Stingray hits the showroom floor in the third quarter of this year.

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[PICS] 2013 Corvette ZR1 in Night Race Blue with 60th Anniversary Stripe

Longtime Corvette Museum supporter Harvey Gluck just picked up his 63rd Corvette and this one is a stunner. It’s a 2013 Corvette ZR1 in Night Race Blue with a 60th Anniversary stripe running down the body. Harvey was presented with the ZR1 at the National Corvette Museum by Corvette Marketing Manager John Fitzpatrick.

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Join Kerbeck this Saturday for 8th Annual Toys for Tots Corvette Round Up

For the eighth straight year, Corvette owners from all over the northeast will converge on Atlantic City, NJ this Saturday for Kerbeck’s Toys for Tots Corvette Roundup. Last year, donations totaled several thousand toys for the United State Marine Corp’s Toys for Tots campaign and the goal for this year is to exceed those numbers to help make the holidays special for as many children as possible.

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