David E. Davis, Jr. passed away this week at the age 80 years old. A former ad man for Chevrolet, he made his mark writing ad copy that told a story instead of focusing on the technical. After leaving Chevrolet, Davis went on to be a writer and later the editor for Car and Driver. He founded Automobile magazine in the mid-1980′s and was the editorial director of Motor Trend in early 2000′s. In 2006 he designed the internet magazine Winding Road and in 2009 was back at Car and Driver as a columnist.