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Trademark Board Protects Corvette Name, Rebukes GM

by Keith Cornett on December 23, 2010

Corvette Logo

In 2008, Jim M. Sweeney sought to register the trademark CORVOLTTE for “electric vehicles, namely, automobiles”. General Motors opposed the registration saying that it would cause confusion with its mark CORVETTE. The three-judge board ruled on December 10, 2010 in favor of GM, but in its decision the court rebuked the automaker saying they failed to provide proof of fame of its mark and also failed to submit properly into evidence its registration for the CORVETTE mark for “automobiles”.