When you’ve got a winner, you take on all comers.
That’s the strategy Corvette and its ad agency are taking as the all-new 2014 Corvette Stingray hits the showroom floor in the third quarter of this year.
This video that popped up on Youtube this week courtesy of Chevrolet FC (Football Club) makes you wish your mom had made you go to more soccer practices as you were growing up.
Then maybe you’d be behind the wheel of a 2013 Corvette!
Chevrolet sponsored the Grammy Awards that aired on CBS on Sunday evening and ran a :90 second commercial titled Find New Roads Anthem which included the 2014 Corvette Stingray Coupe. We believe this is the first time the Stingray Coupe has aired in an actual broadcast commercial and in case you missed it, check it out after the jump.
We saw this 30 second commercial last week just hours after Chevrolet uploaded it to their YouTube channel and it had garnered 300 views. If you follow us on social media, you would know that we tweeted and posted the video to our Facebook page. In nearly one week, the video has been watched over 2.6 million times. That’s an amazing amount of views that shows the interest and excitement in the new Corvette.
We were really hoping that its arrival on Thursday afternoon would mean that it was scheduled to air sometime during Sunday’s Super Bowl broadcast, but alas, that was not to be. And that’s a shame because showing a Corvette commercial during the Super Bowl would have conveyed a “new seriousness” from GM about how it markets its halo car.
We always like to mention when the latest Corvette model goes live on Chevrolet’s website and according to our friend CorvetteConti.com, General Motors flipped the switch on Corvette.com late last month to showcase the 2013 models which include the new 427 Convertible as well as the equally awesome 60th Anniversary package.
Chevrolet is giving away 20 cars and trucks – including a 2012 Corvette Grand Sport Convertible – from now until the end of Super Bowl XLVI. To be in contention for one of the prizes, you need to download the Chevy Game Time app and complete the registration to receive your own special “license plate”. If your license plate is drawn before the game or is shown in one of the Chevrolet Super Bowl commercials run during the game, you win!
Following the ALMS win at Petit Le Mans last October, Chevy purchased a full page ad in USA Today to celebrate the victory. So we’ve been wondering how Chevrolet would celebrate the #73 Corvette C6.R’s Victory at the 24 Hours of Le Mans. Well this morning, Chevy tweeted out a link to a new commercial on its youtube channel called “Listen | Corvette Victory at Le Mans” which showcases Corvette Racing’s win at the 24 hour race.
As Corvette is the title sponsor of Sunday Afternoon’s ABC Sport’s broadcast of the Mobil 1 Twelve Hours of Sebring, it only makes sense to educate viewers how closely related the production cars are to the ALMS GT racers. To do so, GM showcases the Corvette ZR1 while spokesman Tim Allen tells viewers that when they decided to take 638-horsepower Corvette racing, they had to dial back the power just to be fair to Porsche, Ferrari and BMW. For Corvette’s competition on the track and in the showrooms, sometimes the truth hurts.
Official Vehicle Program, Corvette Bridge, and Corvette World Tribute Highlight New Promotional Partnership
DETROIT – Chevrolet and Road America announced a multifaceted marketing partnership today that will put Chevrolet in the spotlight at one of America’s premier racing venues. Chevrolet is now the Official Vehicle of Road America, the renowned Corvette Bridge will return to the historic track, and the Corvette World Tribute will celebrate Corvette’s rich racing heritage.
Here is a great new :30 second commercial saluting Corvette Racing’s GT victory at last month’s Petit Le Mans. Tim Allen provides the narration and the new ‘Chevy Runs Deep’ slogan makes an appearance at the end.
GM and Corvette Racing presented the theme of cascade engineering for the 2010 racing season, and appropriately so, this factory race car commercial is the perfect bookend to the Still Buiding Rockets commercial featuring the Corvette ZR1.