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The Corvette Stingray Marketing Plan will Target Wives and Highlight Luxury in Advertisements

We’re beginning to get more of the background behind the changes, controversial to some traditionalists, to the 2014 Corvette Stingray.

The new rear treatment, for example. Had Chevy stuck with the round tail lights that date back to 1963, “research showed that people who were not Corvette loyalists would look at the car, especially the rear end, and they would think the car never changed,” said John Fitzpatrick, Chevrolet’s marketing manager for the redesigned Corvette. “They think it is the same car from 20 years ago.”

If you’re on the site this weekend, make sure you show some love to our advertisers. We showcase only the finest companies with the best reputations in their market segment because we feel they have the ability to support our readers better than anyone else.

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Corvette History Through Ads: The Convertible Coupe

Most Corvette enthusiasts were in love in 1968 with the all new third generation Corvette, which wore a completely new body style based on Larry Shinoda’s Mako Shark II concept car. One of the new design features which created considerable excitement was the introduction of T-tops. The 1968 Chevrolet Corvette was the very first American production car to offer this innovative roof style and several buyers thought that it offered the best of both the hardtop and convertible.

David E. Davis - A Real Commemorative Edition

The other day I was researching an article about the upcoming Scottsdale auctions when I happened across a consignment at Bonhams® for a 1962 Corvette, an unadorned little picture that most collectors, even Corvette collectors, might pass right on by without giving it another thought.

I mean, even if you were looking for a first generation Corvette (there are over sixty other C1’s from which to choose during auction week in Scottsdale) you probably wouldn’t have paused on this one. And a good automotive journalist would never look here for a story. A good automotive journalist would spend their time writing about more flashy and exciting big block L88’s or the gorgeous Regal Turquoise 1958 C1 belonging to GM CEO Dan Akerson. And why not, they are great cars and sure to draw the attention of any “Corvetter”.

If you’re on the site this weekend, make sure you show some love to our advertisers. We showcase only the finest companies with the best reputations in their market segment because we feel they have the ability to support our readers better than anyone else.

If you have a Corvette-related business and want to reach a dynamic readership base of passionate Corvette enthusiasts, Click here for more information on why to advertise on internet’s most popular Corvette blog.

 

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