When you’ve got a winner, you take on all comers.
That’s the strategy Corvette and its ad agency are taking as the all-new 2014 Corvette Stingray hits the showroom floor in the third quarter of this year.
advertising
With the seventh-generation Corvette due to be unveiled Sunday and more than 20 other vehicle launches planned globally in 2013, General Motors announced today that it will also begin a new Chevrolet advertising campaign next month.
The other day I was researching an article about the upcoming Scottsdale auctions when I happened across a consignment at Bonhams® for a 1962 Corvette, an unadorned little picture that most collectors, even Corvette collectors, might pass right on by without giving it another thought.
I mean, even if you were looking for a first generation Corvette (there are over sixty other C1′s from which to choose during auction week in Scottsdale) you probably wouldn’t have paused on this one. And a good automotive journalist would never look here for a story. A good automotive journalist would spend their time writing about more flashy and exciting big block L88′s or the gorgeous Regal Turquoise 1958 C1 belonging to GM CEO Dan Akerson. And why not, they are great cars and sure to draw the attention of any “Corvetter”.
If you’re on the site this weekend, make sure you show some love to our advertisers. We showcase only the finest companies with the best reputations in their market segment because we feel they have the ability to support our readers better than anyone else.
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You’re never too old to hang a Corvette in the sky.
Larry Bennett is proof of that.
At age 27, back in 1970, he placed a brand new orange Corvette atop his car lot’s sign when he opened it in Evansville, Indiana. He ended up selling the business in 1996, and the car came down.
