This week Chevrolet introduced a new advertising campaign which debuted during Wednesday night’s Game 1 of the World Series. The ad is narrated by Tim Allen and features the new tagline “Chevy Runs Deep”. 100 years of Chevrolet history is shown including the new Volt and the 2011 Arctic White Corvette ZR1 featured in the “Rockets” ad. Watch the new commercial and then cast your vote whether or not you think the new tagline will be a success for Chevy.
This summer Chevrolet unveiled a new program for Corvette buyers called the Corvette Engine Build Experience. For a cool $5,800, the program allows a Corvette buyer to assemble the LS7 or LS9 engine that will be installed in his Corvette Z06 or ZR1. To help promote the program, Chevy will be taking the Performance Build Center on the road to SEMA where one of GM’s skilled engine builders will assemble the Corvette ZR1’s 638 horsepower engine live from the floor of this year’s SEMA show.
Here is one customized Corvette you won’t see a SEMA. With the demographics of Corvette owners trending older, I’m sure this won’t be the last Corvette to feature a scooter carrier. Hands down, the kicker of the photo is the “BYE” handicap vanity license plate which shows the owner not only has their faculties, but a keen sense of humor as well.
When the Corvette ZR1 was first introduced to the public in 2008, one of the features causing a huge buzz in the automotive world was the exposed carbon fiber roof and the very expensive UV-resistant clear coat (said to cost $60,000 per gallon) that keeps the carbon fiber from cracking and yellowing in the sun. In this video, Corvette engineer Mark Voss talks about that clear coat covering that acts like a sunscreen to protect the panel for the life of the car.
From Michael Enery via La Carrera Panamericana blog, the replica 1954 Von Esser Corvette piloted by Peter Bill and John Schantz of Wisconsin crashed on the Section 5 route of Queretaro to Morelia. Both drivers are okay but the Corvette suffered damage and will not be fixed. Pictures after the jump.
Admit it. Most of us that drive our Corvettes regularly have had the experience of having to transport a bulky item and your Corvette is the only car available. Others choose to do by towing campers or small trailers. I came across this enterprising owner this weekend traveling south on I75 in Ocala, Florida with a solution to storage space or lack thereof in an early C4 Corvette. The best part of this solution? He was doing an easy 80 mph and the heavy traffic was no problem for the less than aerodynamic Greenwood-kitted Corvette.
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