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The Corvette Stingray Marketing Plan Will Target Wives and Highlight ‘Luxury’ in Advertisements

The Corvette Stingray Marketing Plan will Target Wives and Highlight Luxury in Advertisements

We’re beginning to get more of the background behind the changes, controversial to some traditionalists, to the 2014 Corvette Stingray.

The new rear treatment, for example. Had Chevy stuck with the round tail lights that date back to 1963, “research showed that people who were not Corvette loyalists would look at the car, especially the rear end, and they would think the car never changed,” said John Fitzpatrick, Chevrolet’s marketing manager for the redesigned Corvette. “They think it is the same car from 20 years ago.”

[UPDATE] The Electric C3 Corvette Hits the Road

[UPDATE] The Electric C3 Corvette Hits the Road

We first told you about Keith Stegath’s electric C3 Corvette back in December of 2011. Now, nearly 2 years later, the battery powered 1976 Corvette continues to take shape. In fact, Stegath told us in a recent email that the car’s first test drive was a 10 mile jaunt to a nearby car show. He also reports that he made it home that day without the need for a tow truck.

[VIDEO] Autocrossing the 2014 Corvette Stingray

[VIDEO] Autocrossing the 2014 Corvette Stingray

Last week at the C7 Corvette Stingray Media Drive event in Monterey, Chevy had an autocross course set up on a concrete tarmac just behind the airplane hanger where the entire event was staged. Three Corvettes, all 7-speed Z51 cars, were on the track. I chose the Torch Red Stingray (because everyone knows that red Corvettes are the fastest).

Callaway Cars Shows Off New Hood Design for the 2014 Callaway Corvette Stingray

Callaway Cars Shows Off New Hood Design for the 2014 Callaway Corvette Stingray

Last week we shared details of Callaway’s engineers successfully supercharging the first direct injected engine in the Gen 5 family from General Motors. The work that was done included the install of an Eaton TVS Supercharger onto a 2014 5.3L Silverado truck. In addition to the hardware, Callaway’s engineers worked on the calibration with the electronic powertrain management system which includes Direct Injection, Variable Valve Timing and Active Fuel Management.

This work has given Callaway a jump on the competition as it prepares to offer a Callaway-engineered 2014 Corvette Stingray. But not all work is being done under the hood. Callaway has always offered their own hood treatment for the Callaway-tuned Corvettes as the supercharger requires additional headroom. In advance of Corvettes at Carlisle, Callaway is showing a sneak preview of how that new hood will look.

The Checkered Flag Falls on the Corvette Reunion & Back to the Bricks Show

The Checkered Flag Falls on the Corvette Reunion & Back to the Bricks Show

While the largest one day automotive event in the country was taking place on Woodward Avenue in the suburbs of Detroit, an equally impressive event was taking place sixty miles to the north in Flint, Michigan, a city rich in automotive history.

The spectacular Back to the Bricks car show and the Corvette Reunion welcomed a huge throng of automobile enthusiasts, including Mark Reuss, President of General Motors of North America. Reuss was one of the featured speakers at the unveiling of a bronze statue honoring William “Billy” Durant, founder of General Motors. Durant’s statue will join David Buick and Louis Chevrolet on the brick plaza of downtown Flint. Most of downtown Flint was closed to accommodate the thousands of cars and crowd of spectators, estimated at over a half million, along the streets of the historic city.

North Carolina Sheriff’s Office Shows Off New C5 DARE Corvette

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