Last year it was announced that General Motors would not be advertising during the Super Bowl game due to the growing costs of the coveted commercial spots. After all, a :30 second spot is fetching upwards of $4 million during the most watched TV event of the year. But a new report from The Detroit Bureau is saying that Chevy may be looking to get back into the game, but will swap advertising costs for product placement. As for the product to be placed, its none other than the 2014 C7 Corvette.
Rumors & Innuendo
On Sunday evening, Corvette Forum member “Blue Ox” promised a Christmas gift for those that follow the C7 threads and then proceeded to post a bevy of images that appear to come from a service manual or user’s guide.
Last week a similar image of the C7′s nose was leaked.
Included in the image dump is a definitive view of the C7 Corvette’s rear end, an interior drawing showing the drivers cockpit and there is an actual gauge photo too. But that’s not all as some specific features of the C7 have been detailed as well.
We know that for the 2014 model year, the high performance LS engines are going bye-bye for Corvette and in their place will be the new Generation 5 LT1 V8s. But that doesn’t mean GM is going to stop building the LS7 and LS9 engines for other applications. Thanks to some sleuthing at Camaro5.com, it does look like Chevrolet is planning on using the 505 hp LS7 engine for the 2014 Camaro.
It looks like it will happen, Barrett-Jackson will auction off a C7 Corvette at their Scottsdale auction on Saturday, January 19th at 8:30 PM. It appears the good people at Barrett-Jackson are using the same diversionary tactics they used last year when they sold the 2013 Number 1 VIN 427 Convertible.
We’ve seen a ton of examples of the 2014 C7 Corvette in coupe form, most recently from Car and Driver. But what about the convertible model that is rumored to be available a few months after the coupe begins production? Inside Line must have heard our pleas because they just put up this rendered C7 Corvette convertible in yellow with black wheels and a black top.
Here is an interesting 2014 C7 Corvette illustration which just happened to show up in the email in-box of automotive spy photographer Chris Doane, who shared the image on his facebook page. It reportedly shows a page from the C7′s forthcoming service manual and the assembly of the front brake cooling deflector kit.
Car and Driver Magazine must know that Corvette owners are really pumped for the unveiling of the new C7 Corvette as they keep rolling out new digital renderings of America’s next great sports car. Here are three new 2014 C7 Corvette illustrations from C&D plus we got a cool quote from GM’s Mark Reuss who says you can tell which engineers are testing the new Corvette – they are the ones with the big smiles.
Article contributed by Rick Tavel
As many of you probably realize, preparations for Barrett-Jackson’s world famous January collector car auction are already underway in Scottsdale, Arizona. This year’s auction is January 13 through 20. The magnitude of this auction requires Craig Jackson and his team to begin preparing for their flagship Scottsdale auction almost a year in advance.