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C1 Corvette

Corvette Ad Watch: 1961 Corvette Catalog Shoot

by Keith Cornett on September 1, 2009

1961 Corvette Catalog Shoot

Former Chevy ad man Jim Bernadin gives us the details from this classic photo shoot for the 1961 Corvette Catalog Folder.

This is the cover of the Corvette Catalog Folder for 1961. It was shot at the GM Proving Grounds near Milford, Michigan. Shooting there was a real challenge because there was so much security involved. Arrangements to shoot there had to be made far in advance and approved by about a hundred people–or so it seamed. Each person to be there had to have been cleared in advance. There was always a wait when everybody arrived at the gate office and had to have their identity checked and approved once more. Then you had to have a special driver to get you around the facility. Only these guys knew all the regulations and could keep you from trouble. Your pre- selected location had to be cleared and closed to other traffic. Someone from Chevrolet had to be with you and responsible for all you did. You were not allowed to see into any of the other divisions buildings.

Our location was a good one in that it didn’t look like the proving grounds. It could have been almost any smaller road in America. The person standing with the camera is Warren Winstanley’s assistant. Warren was the photographer for this and all the other shots in the catalog. The two fellows in the car were models. The rear view was on the cover because it represented the newest thing about the Corvette. Not only was the styling new but there was a real trunk for the first time. The rear styling gave a good look at what the Stingray would be like in a couple of years but nobody knew that at the time. The car isn’t really moving but the illusion of some dust was created by throwing some cement powder at just the right time. I even helped with that on occasion. I had all the fake rally signs made back at our office along with the ’61 sign that eliminated the need for other cover copy. This and the picture to follow are often used in publications about Corvettes. I wish I could remember who wrote the copy–maybe Vic Olsen.

Click here for a larger version. Visit Old Chevy Ads for page two of the 1961 Corvette Catalog Folder.


Source:
Old Chevy Ads

Related:
Corvette Ad Watch: 1953 Corvette is “America’s Sensational Sports Car”
Corvette Ad Watch: Vintage 1960 Corvette Poster

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Vintage Picture: Corvette Rally (1955)

by Keith Cornett on August 18, 2009

CVintage Picture: Corvette Rally (1955)


Source:
Life Magazine

 

Custom Batmobile Made From 1958 Corvette

by Keith Cornett on August 8, 2009

Custom Batmobile Made From 1958 Corvette

As found over at the Bat-Blog, one of their readers bought a custom batmobile made from a 1958 Corvette. The car has 8,019 original miles as it was stored for 30 years. According to the buyer, “BATCAR” is listed as the type of vehicle on the Corvette’s title. Blasphemy or Cool?

Click here for a Larger Version


Source:
Bat-Blog

Related:
Holy Cow Batman! The Batmobile is a Corvette!
[VIDEO] Real Life Superhero Drives A 1975 Corvette

Annual Solid Axle Corvette Club Cruise Photos

by Keith Cornett on August 2, 2009

Annual Solid Axle Corvette Club Cruise Photos

The Solid Axle Corvette Club recently held their annual meeting in Ventura, California and one of highlights is the Sunday morning cruise. This year, a contingent of over 60 classic Corvettes drove along Highway 192 with a slight detour around the Santa Barbara Mission. Organizers described the Corvette cruise event as one of the largest gathering of solid axle Corvettes in the world.

Santa Barbara Pix was on scene and has published over 200 photos of the classic C1-era Corvettes driving past the Mission.

 

[VIDEO] The Experimental Chevrolet Corvette SS

by Keith Cornett on July 23, 2009

 

1962 Custom Corvette Named Street Machine of the Year

by Keith Cornett on July 14, 2009

1962 Custom Corvette Named Street Machine of the Year

Every once in a while a custom Corvette will come along that knocks your socks off and this is definitely one of those moments. Named the Goodguys Street Machine of the Year, this 1962 Corvette was built by The Roadster Shop for customer Barry Blomquist and showed at the Goodguys PPG Nationals in Columbus, Ohio where it apparently made a huge impression on the judges and crowd alike.

The custom Corvette is dubbed the “C1RS” and as you can see, very few of the original components remain. Just about every part of the body was custom built, from the aluminum front end to the hand-formed hood. Carbon fiber and billet trim are featured throughout the roadster while inside the cockpit, Italian read leather seats, alcantara suede accents and an aluminum dash complete the look.

Under the hood you’ll find an LS7 from Turnkey Engines that produces 618 horsepower and 640 lb-ft of torque. Mated to the Z06 engine is a T-56 transmission. The custom Corvette features a custom suspension components from Detroit Speed & Engineering while Brembo 14 1/2 inch, 6-piston brakes provide plenty of stopping power.

1962 Custom Corvette Named Street Machine of the Year 1962 Custom Corvette Named Street Machine of the Year

While technically a show car, this Corvette was built to go and that’s what it did at the Goodguy Nationals. Each of the entries is required to run 3 laps on the autocross course and this 1962 Corvette C1RS smoked the field of 31 competitors and came in first.

“We’ve had this car in our minds for a long time,” Jeremy Gerber smiled. “Our guys at the shop worked tirelessly over an entire year getting this car to Columbus. Barry Blonquist gave us the resources and opportunity to build our vision. We’re thankful to win this award for Barry and the Roadster Shop.”

The only disappointment we have is that we were only provided two photos. Hopefully one of the Corvette magazines will get together with The Roadster Shop’s Phil and Jeremy Gerber for a well deserved photo shoot. If that happens, we’ll be more than excited to share more of the 1962 Corvette C1RS with you.


Source:
GoodGuys via Motortrend Related:
[VIDEO] Auction Results: 1958 Corvette Resto-Mod Sells for $170K
Split Window 1961 Corvette Headed for SEMA Technorati Tags:
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Mecum Sells The First Corvette of the Sixties

by Keith Cornett on July 6, 2009

The First Corvette of the Sixties

One of selling features employed by the Mecum auction house is their “Bid Goes On” which allows bidding on Corvettes that did not sell on the block to continue in hopes that a sale can be reached. It gives buyers and sellers the opportunity to culminate a deal that otherwise would not have happened within the confines of a three-minute sale. One of Corvettes recently sold though this process was this 1960 Corvette with the serial #00001.

The first Corvette of the Sixties was Ermine White with a matching white convertible top. Like the first year 1953 Corvettes, a red interior compliments the white exterior. Vin #00001 is powered by RPO 579D – a 283 cubic inch fuel injected engine rated for 290 horsepower – and was coupled to a 4-speed transmission. Other options include the signal-seeking AM radio and classic wide whitewall tires.

At the auction, the Corvette reached a high bid of $290,000 without changing hands. Today we learned that the Corvette did sell after the auction at a slightly lower price of $275,000. We believe the seller, motivated by the no-sale changed his mind in regards to his reserve and took an offer through “the bid goes on” process.

The First Corvette of the Sixties The First Corvette of the Sixties The First Corvette of the Sixties
The First Corvette of the Sixties The First Corvette of the Sixties The First Corvette of the Sixties
The First Corvette of the Sixties The First Corvette of the Sixties  

So is this a fair price for a solid-axle serial #00001 Corvette? At the 2008 Bloomington Gold auction, three serial #1 Corvettes were offered: 1955, 1956 and 1957. As a group, the three Corvettes reached a high-bid of $2.8 million but failed to reach reserve. The three Corvettes were then offered individually. The 1955 #0001 Corvette high bid was $850,000. The 1956 #0001 Corvette high bid was $900,000 and the 1957 #0001 Corvette reached a high bid of $950,000. All three Corvettes were no sales and haven’t been seen since.

So along comes the 1960 Corvette with serial #1 a year later and it sells for a fraction of the prices offered for the 1955-57 Corvettes. Will this price of $275,000 suck the wind out of those other cars when the resurface at another sale or will the 1960 Corvette be flipped when the market rebounds for a much higher price? This is what makes watching pricing so fun.

For a complete recap of the 2009 Bloomington Gold Auction, click here for the original post or here for just the auction results.


Source:
Mecum

Related:
Bloomington 2009: Mecum Sells $5.2 Million in Corvettes at Gold Auction
Bloomington 2009: Harley Earl’s 1963 Corvette a No Sale at $985,000
Bloomington 2009: 1968 L88 Corvette Sets Auction High Selling Price at $300K
Bloomington 2009: Twin-Turbo 1991 Corvette Callaway Speedster Sells for $115,000
Bloomington 2009: 1966 Corvette Convertible Sells for $83,500
Mecum’s Two-Day Corvette Auction at Bloomington Gold Show
Auction Preview: Mecum Selling Harley Earl’s 1963 Corvette Roadster

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First Corvettes Rolled off Flint Assembly Line 56-years Ago Today

Fifty-six years ago today, the very first production Corvettes were completed and rolled off a temporary assembly line at Chevrolet’s Customer Delivery Center in Flint, Michigan. All the Corvettes were hand-built and for the first time in a mass produced vehicle, a revolutionary material called fiberglass was used instead of steel to make the body panels.

Underneath the fiberglass were standard Chevrolet components. The 250 cubic inch Blue Flame Special 6-cylinder engine came from the truck line while the two-speed Powerglide automatic transmission and drum brakes were also found on various Chevrolet passenger cars. A triple-carb intake on the Corvette gave the 2-seater a bit more power but overall performance was lacking.

Chevrolet built 300 Corvettes over the course of the 1953 model year. A uniform design allowed the workers to concentrate on putting the bodies together without being distracted by trim and equipment variations. Therefore, all 1953 Corvettes were Polo White with Sportsman Red interiors and a black canvas soft-top, and featured 6.70 x 15 whitewall tires and a Delco signal-seeking radio. Also standard was a 5,000-rpm tachometer and a counter for total engine revolutions.

The Corvette’s original base price was set at $3,498.00. However the general public was hard pressed to get one as most of the production was doled out to project engineers, GM executives and other high profile customers including Hollywood movie stars like John Wayne. In fact a dealer notice issued in July ’53 from the Central Office proclaimed: “No dealer is in a position to accept firm orders for delivery of a Corvette in 1953.”

Today, the 1953 Corvette is one of the most sought after Corvette models by collectors. Examples have recently sold as high as $440,000. Not too bad for a little American sports car with an underpowered straight-six and ill-fitting body panels.


Source:
How Stuff Works

Related:
Corvette History: Corvette Concept Car Debuts at 1953 Motorama
[VIDEO] Auction Results: 1953 Corvette Sold for $261,800
[VIDEO] Matched Set of 1953/2003 Corvettes sell for $390,500 Technorati Tags:
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1953 Corvette is American's Sensational Sports Car

Fifty-six years ago, the Corvette debuted at the GM Motorama in New York City. Following it’s showing at the Waldorf Hotel, the Corvette went on the road to major cities across the US as part of the 1953 model lineup. Here is an ad for the 1953 Corvette announcing its display at the Michigan Motor Show in early June.

Creating a sensation everywhere! The new Chevrolet Corvette has been received with a storm of enthusiastic approval where it has been shown.

The racy new Corvette sets a new style for a new field – the American sports car. Barely 33 inches high at door level, it has broad low lines and a road-hugging center of gravity. The smoothly contoured glass-fiber body is surrounded by a rakish back-swept windshield. A smart fabric top folds into a concealed compartment in the long rear deck just ahead of a commodious luggage locker. The spacious two-place cockpit is beautifully styled and finished throughout in typical sports car tradition.

As for performance…it’s thrilling. A 160 h.p. extra-high compression “Blue Flame” engine is teamed with the new Powerglide automatic transmission, a combination that makes the Corvette an outstanding performer on any road, under any condition.

This is a car of which we can say with complete sincerity, “You have to see it to believe it. The Corvette is schedule for limited production during the last half of 1953.

Click here for a larger version of the 1953 Corvette – America’s Sensational Sports Car.


Source:
Corvette Museum

Related:
First Corvettes Rolled Off Flint Assembly Line 56 Years Ago Today
Corvette History: Corvette Concept Car Debuts at 1953 Motorama
[VIDEO] Auction Results: 1953 Corvette Sold for $261,800
[VIDEO] Matched Set of 1953/2003 Corvettes sell for $390,500 Technorati Tags:
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Barn Find: 1960 Corvette Roadster

by Keith Cornett on May 18, 2009

1960 Corvette Barn Find

These pictures of a 1960 Corvette were posted online at the Corvette Forum by a member looking for some pricing help on what to offer the owner. According to the poster, the motor is gone, but 95% of the other parts that are off the car are in one of several boxes. At one time, a new front clip was installed. The Corvette has a 4-speed transmission and 31,200 miles are on the odometer. The owner has had it since 1970 and its been stored in this barn for the last ten years.

1960 Corvette Barn Find 1960 Corvette Barn Find 1960 Corvette Barn Find
1960 Corvette Barn Find 1960 Corvette Barn Find 1960 Corvette Barn Find
1960 Corvette Barn Find 1960 Corvette Barn Find 1960 Corvette Barn Find
1960 Corvette Barn Find    

Following the thread, we learned the seller said he was looking for $10,000 but wasn’t firm. The Forum member ended up buying the Corvette for $7,500. Our Corvette Price Guide puts the value of an average 1960 Corvette roadster at $50,400 and the 1 year appreciation is 7%. So let’s throw this question out to you. What do you think? Was this a good price for a 1960 Corvette in its present condition or should the buyer have run away from this potential basket case?


Source:
Corvette Forum

Related:
Google Street View Reveals 1963 Split Window Corvette Barn Car
Barn Fresh and Restoration Ready: 1962 Corvette Roadster
Barn Find: 1968 L-88 Corvette Convertible Racer

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