We know they like to do things big in Texas, but one Chevrolet dealer in Houston has gone all out by pricing a 2009 Corvette ZR1 on eBay for $185,000. With a retail price listed at $115,000 with options, that’s $70,000 over MRSP. We’re trying to call in to Suze Orman’s show for her advice but I have a feeling I’d hear that shrill voice scream out “I Don’t Think So!”
Mac Haik Chevrolet has the 2009 Corvette ZR1 listed on ebay until April 14th with a “Buy It Now” price. The description says the Corvette will be delivered to the dealer in mid-September and the color is black on black. Since the MSRP is listed at $115,000 we’re assuming it has premium 3ZR option package.
Mac Haik Chevrolet isn’t alone in agressively pricing their 2009 Corvette ZR1s for ebay. Two other Texas dealerships have their ZR1s listed at prices above $150,000 as well. Frank Parra Autoplex has one listed for $167,000 while Don Hewkett Chevrolet has their “buy it now” priced at $158,000.
Dealers are certainly entitled to sell the Corvette ZR1 for what they think they can get for it, however when going the eBay route we prefer to see pricing starting at MSRP and then let the market set the sales price. Dealers can still protect themselves with a reserve. However, this process of super high “buy-it-now” take-it-or-leave-it pricing is a bit unseemly and reinforces the “we’re out to screw consumers” image that most dealers work so hard to avoid.
Jut my two cents. I could be wrong…