With the seventh-generation Corvette due to be unveiled Sunday and more than 20 other vehicle launches planned globally in 2013, General Motors announced today that it will also begin a new Chevrolet advertising campaign next month.
General Motors has done a great job of hyping the reveal of the next generation Corvette, which will debut this Sunday evening at 7 pm. While the event will be held at an undisclosed location in Detroit with only invited media and paid guests from the National Corvette Museum attending, we are now learning that the reveal will be live-streamed on the internet.
All kinds of new cars and trucks will be on display at the North American International Auto Show in the coming days, but we know there will be one star that will shine brighter than all of them put together: the much-awaited 2014 C7 Corvette.
After unveiling its seventh-generation sports car to a select group of media and guests on Sunday, Jan. 13, the 2014 Corvette will make its official debut as a show car when its shown off to general automotive press on Monday morning, Jan. 14th.
Corvettes, be they ZR1s or Z06s, have always seemed to rule in Edmunds’ Burnout Super Tests.
Driver Josh Jacquot’s latest challenge in his continuing series featured the “old timer” 2012 ZR1 against the “young whippersnapper” 2013 SRT Viper.
The other day I was researching an article about the upcoming Scottsdale auctions when I happened across a consignment at Bonhams® for a 1962 Corvette, an unadorned little picture that most collectors, even Corvette collectors, might pass right on by without giving it another thought.
I mean, even if you were looking for a first generation Corvette (there are over sixty other C1′s from which to choose during auction week in Scottsdale) you probably wouldn’t have paused on this one. And a good automotive journalist would never look here for a story. A good automotive journalist would spend their time writing about more flashy and exciting big block L88′s or the gorgeous Regal Turquoise 1958 C1 belonging to GM CEO Dan Akerson. And why not, they are great cars and sure to draw the attention of any “Corvetter”.
Image Courtesy of CorvetteImages.com
I was talking to a friend the other day about the impending end of the C6 Corvette. We theorized where that last 2013 Corvette would turn up. What auction it may show up at, whose collection it could end up in, and what it options it would have. Coincidentally a new thread popped up on Corvette Forum last month inquiring as to the location of the last C3 Corvette. As it turns out, that’s the only “last” Corvette we can’t account for. We know where the last C1, C2, C4, and C5′s are, but where is 1982 Corvette VIN 25407?
As car enthusiasts let’s take a few moments to reflect on the state of the automobile and what has become an avocation for most of us as we close out 2012 and enter 2013. Simply, we find ourselves surrounded by the fastest, best handling and most technically advanced performance cars ever produced. No doubt about it. For those of you whining over the “muscle car” era of the sixties and early seventies get over it, you’re showing your age! If you don’t know it, this is the real “muscle car” era and we should all realize it and be thankful for it.
Last year it was announced that General Motors would not be advertising during the Super Bowl game due to the growing costs of the coveted commercial spots. After all, a :30 second spot is fetching upwards of $4 million during the most watched TV event of the year. But a new report from The Detroit Bureau is saying that Chevy may be looking to get back into the game, but will swap advertising costs for product placement. As for the product to be placed, its none other than the 2014 C7 Corvette.