Last year it was announced that General Motors would not be advertising during the Super Bowl game due to the growing costs of the coveted commercial spots. After all, a :30 second spot is fetching upwards of $4 million during the most watched TV event of the year. But a new report from The Detroit Bureau is saying that Chevy may be looking to get back into the game, but will swap advertising costs for product placement. As for the product to be placed, its none other than the 2014 C7 Corvette.
Milk. Turkey Bacon. Pork Rinds. Beer. Grocery stores stock nearly all of our daily necessities. One such store, however, in Brunswick, Maine also happened to house a 1954 Corvette with 2,300 miles on the odometer for over 25 years. The car, now known as the Entombed Corvette, is being offered for sale at Mecum’s 2013 Kissimmee event next month in central Florida.
Ever since the C7 Corvette has been mentioned, we’ve heard how General Motors and Chevrolet wanted to appeal to a younger audience with the car as it heads into more than 60 years of production.
That premise has carried over to the final stages before the seventh generation is unveiled to the public on Jan. 13, 2013 in Detroit.
Clay Dean, global director of advanced design at GM, recently explained the background behind Chevrolet’s decision to work with a game designer and allow the use of a camouflaged C7 in a game before the real car is even available to drive.
Looking for a great “one size fits all” gift for your favorite Corvette enthusiast? Give them a copy of the “The Quest” documentary on DVD. Based on the story of Corvette’s first win at the 24 Hours of Le Mans, “The Quest” tells the story of how one man’s dream to find and restore the winning Le Mans race car was cut short and how his son set out to fulfill his dad’s dream of returning the Corvette to Le Mans with its original driver to mark the 50th anniversary of its historic win.
One of the criticisms that has long dogged the Corvette Team throughout the C6′s production has been the perceived lack of quality in the Corvette’s interior. We’ve been hearing about the how the 2014 C7 Corvette will rectify these issues and the third video trailer released this morning on Chevy’s One13Thirteen.com countdown site takes direct aim at the C7′s new interior. Called, “CRAFT”, it sets to redefine the narrative by showing the construction of a hand-crafted interior featuring fine materials.
Here is an interesting Corvette spotted on the Boulevard inside the National Corvette Museum. It’s a 2013 Corvette 427 Convertible with the 60th Anniversary package. But as you can see, the Corvette is also wearing the same Indy 500 graphics that the 2013 Corvette ZR1 wore as the Pace Car for the Greatest Spectacle in Racing earlier this year in May.
If you’ve been around the Corvette hobby for awhile then you have most likely seen examples of Scott Teeter’s Corvette artwork. Scott has been illustrating Corvettes since the mid-seventies and his column The Illustrated Corvette Series has run in every issue of VETTE magazine since the Spring of 1997.
Scott’s artistry is on display at www.IllustratedCorvetteSeries.com and his Corvette drawings would make a great gift for the Corvette enthusiast in your life! Check out some of Scott’s latest work, the Corvette Postage Stamp Series.
Folks can get pretty fanatical about icons like Corvettes and the Rolling Stones.
Witness this 1968 Chevrolet Corvette that has been transformed into a rolling monument to what some refer to as “The World’s Great Rock and Roll Band.”
Article contributed by Michael Brown | Michael Brown Productions
Under a cold gray sky that earlier in the day had left a dusting of snow on the Connecticut countryside he loved so much, John Fitch was laid to rest on Saturday. The December 1st interment was near his home and the Lime Rock Park race track that bore his imprint for so many years.
Fitch died in the early morning hours of October 31, 2012. He was 95 years old.