Last year it was announced that General Motors would not be advertising during the Super Bowl game due to the growing costs of the coveted commercial spots. After all, a :30 second spot is fetching upwards of $4 million during the most watched TV event of the year. But a new report from The Detroit Bureau is saying that Chevy may be looking to get back into the game, but will swap advertising costs for product placement. As for the product to be placed, its none other than the 2014 C7 Corvette.
We can all take a trip down Memory Lane with “car guy” Jay Leno of The Tonight Show and Ed Welburn, vice president of design for General Motors, during an episode of Jay Leno’s Garage.
With Corvettes definitely in the news these days because of the impending unveiling of the C7, GM decided to throw a little fuel on the fire and send four of their most important cars in the General Motors Heritage Center collection to Leno’s garage for The Tonight Show host to drool over.
Milk. Turkey Bacon. Pork Rinds. Beer. Grocery stores stock nearly all of our daily necessities. One such store, however, in Brunswick, Maine also happened to house a 1954 Corvette with 2,300 miles on the odometer for over 25 years. The car, now known as the Entombed Corvette, is being offered for sale at Mecum’s 2013 Kissimmee event next month in central Florida.
Corvette enthusiasts know you can’t take it with you, so you might as well enjoy it now.
Take John and Brenda Cianciolo, for example.
Back in 1978, after they had just bought a house and paid as much down as they could, they had just $312 sitting in the bank.
Our Christmas tradition continues with our 8th annual salute to Christmas through the eyes of a Corvette enthusiast. This year, Rick Tavel did a bit of a rewrite to the holiday classic and we think you’ll agree it’s very fitting with the reveal of the 2014 C7 Corvette just weeks away.
We’d like to wish everyone who visits CorvetteBlogger a very Merry Christmas and Christmas wishes go out to the men and women serving our country in the armed forces both home and abroad. God Bless you all!
Back in 1974 when he borrowed $500 and started selling Corvette items like owner’s manuals and T-shirts out of the trunk of a borrowed car at swap meets and Corvette shows, Mike Yager could never dream 38 years later he’d be the Chief Cheerleader of the wildly successful Mid America Motorworks.
But it’s no dream.
In fact, at the prestigious Bloomington Gold in Champaign, Illinois from June 28-30, 2013, Yager will be inducted into the Bloomington Gold Great Hall, the most prestigious recognition of people and cars in Corvette’s history.
Ever since the C7 Corvette has been mentioned, we’ve heard how General Motors and Chevrolet wanted to appeal to a younger audience with the car as it heads into more than 60 years of production.
That premise has carried over to the final stages before the seventh generation is unveiled to the public on Jan. 13, 2013 in Detroit.
Clay Dean, global director of advanced design at GM, recently explained the background behind Chevrolet’s decision to work with a game designer and allow the use of a camouflaged C7 in a game before the real car is even available to drive.
Someone once said that Corvette owners could be divided into two camps: drivers and polishers. If you or the Corvette enthusiast in your life belongs in the 2nd camp, then check out these great ideas for giving the gift of a “clean Corvette” from our friends at Adam’s Premium Car Care Products.
Looking for a great “one size fits all” gift for your favorite Corvette enthusiast? Give them a copy of the “The Quest” documentary on DVD. Based on the story of Corvette’s first win at the 24 Hours of Le Mans, “The Quest” tells the story of how one man’s dream to find and restore the winning Le Mans race car was cut short and how his son set out to fulfill his dad’s dream of returning the Corvette to Le Mans with its original driver to mark the 50th anniversary of its historic win.