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Corvette Ad Watch

Corvette Ad Watch: 1961 Corvette Catalog Shoot

by Keith Cornett on September 1, 2009

1961 Corvette Catalog Shoot

Former Chevy ad man Jim Bernadin gives us the details from this classic photo shoot for the 1961 Corvette Catalog Folder.

This is the cover of the Corvette Catalog Folder for 1961. It was shot at the GM Proving Grounds near Milford, Michigan. Shooting there was a real challenge because there was so much security involved. Arrangements to shoot there had to be made far in advance and approved by about a hundred people–or so it seamed. Each person to be there had to have been cleared in advance. There was always a wait when everybody arrived at the gate office and had to have their identity checked and approved once more. Then you had to have a special driver to get you around the facility. Only these guys knew all the regulations and could keep you from trouble. Your pre- selected location had to be cleared and closed to other traffic. Someone from Chevrolet had to be with you and responsible for all you did. You were not allowed to see into any of the other divisions buildings.

Our location was a good one in that it didn’t look like the proving grounds. It could have been almost any smaller road in America. The person standing with the camera is Warren Winstanley’s assistant. Warren was the photographer for this and all the other shots in the catalog. The two fellows in the car were models. The rear view was on the cover because it represented the newest thing about the Corvette. Not only was the styling new but there was a real trunk for the first time. The rear styling gave a good look at what the Stingray would be like in a couple of years but nobody knew that at the time. The car isn’t really moving but the illusion of some dust was created by throwing some cement powder at just the right time. I even helped with that on occasion. I had all the fake rally signs made back at our office along with the ’61 sign that eliminated the need for other cover copy. This and the picture to follow are often used in publications about Corvettes. I wish I could remember who wrote the copy–maybe Vic Olsen.

Click here for a larger version. Visit Old Chevy Ads for page two of the 1961 Corvette Catalog Folder.


Source:
Old Chevy Ads

Related:
Corvette Ad Watch: 1953 Corvette is “America’s Sensational Sports Car”
Corvette Ad Watch: Vintage 1960 Corvette Poster

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Ad Watch: Virginia's Corvette Cash Lottery Commercial

The Virginia Lottery has introduced a new scratch-off game featuring a Corvette as the grand prize. To promote the scratch-offs, a commercial featuring four generations of Corvettes was produced. Here’s a look behind the scenes of the production of the Virginia Lottery’s Corvette Cash commercial shoot.


Source:
Virginia Lottery via CorvetteConti.com

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1953 Corvette is American's Sensational Sports Car

Fifty-six years ago, the Corvette debuted at the GM Motorama in New York City. Following it’s showing at the Waldorf Hotel, the Corvette went on the road to major cities across the US as part of the 1953 model lineup. Here is an ad for the 1953 Corvette announcing its display at the Michigan Motor Show in early June.

Creating a sensation everywhere! The new Chevrolet Corvette has been received with a storm of enthusiastic approval where it has been shown.

The racy new Corvette sets a new style for a new field – the American sports car. Barely 33 inches high at door level, it has broad low lines and a road-hugging center of gravity. The smoothly contoured glass-fiber body is surrounded by a rakish back-swept windshield. A smart fabric top folds into a concealed compartment in the long rear deck just ahead of a commodious luggage locker. The spacious two-place cockpit is beautifully styled and finished throughout in typical sports car tradition.

As for performance…it’s thrilling. A 160 h.p. extra-high compression “Blue Flame” engine is teamed with the new Powerglide automatic transmission, a combination that makes the Corvette an outstanding performer on any road, under any condition.

This is a car of which we can say with complete sincerity, “You have to see it to believe it. The Corvette is schedule for limited production during the last half of 1953.

Click here for a larger version of the 1953 Corvette – America’s Sensational Sports Car.


Source:
Corvette Museum

Related:
First Corvettes Rolled Off Flint Assembly Line 56 Years Ago Today
Corvette History: Corvette Concept Car Debuts at 1953 Motorama
[VIDEO] Auction Results: 1953 Corvette Sold for $261,800
[VIDEO] Matched Set of 1953/2003 Corvettes sell for $390,500 Technorati Tags:
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Corvette Ad Watch: Vintage 1960 Corvette Poster

by Keith Cornett on January 22, 2009

Vintage 1960 Corvette Poster

This vintage poster features five 1960 Corvette Roadsters driving in formation and poses the question: “For ten seconds try to imagine what owning a Corvette would be like…” As Corvette owners, we can agree with the answer: “You’re close, but it’s better than that!”

Click here for a larger version of the ad.


Source:
Fun House @ Flickr

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Corvette Ad Watch: AC Spark Plugs and the Mako Shark
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[VIDEO] Corvette Ad Watch: STA-BIL Fuel Stabilizer

by Keith Cornett on December 8, 2008

STA-BIL Fuel Stabilizer

As many of you have winterizing on the mind as temperatures drop and snowy weather looms, along comes a commercial from STA-BIL reminding you to add the fuel stabilizer product to keep fuel from breaking down and gumming up the engine. The ad features all the elements of a typical commercial: an obsessive owner Corvette owner Jack, the know-it-all neighbor Ned, and of course, a stunning C1-era Red Corvette roadster.

If you’ve seen the previous STA-BIL ads, you’ll know the vehicle owner never listens to the advice to add the fuel stabilizer. And like previous commercials, we’re left with the image of the Corvette not starting because ol’ Jack was such a hard head. When you store, start with STA-BIL!

As a side note, I checked my books to ascertain the correct year of the Corvette, but because of the angle and the reflection on the coves, I can’t tell if they are painted or not. So a little trivia question: If the coves were painted, what is the model year of this Corvette?


Source
SPEED

Related:
[VIDEO] Corvette Ad Watch: ArmorAll Commercial Featuring Tony Stewart

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Corvette Ad Watch: AC Spark Plugs and the Mako Shark

by Keith Cornett on September 30, 2008

AC Spark Plugs and the Mako Shark

In this vintage AC Spark Plugs magazine ad, the headline reads “Shark by Chevrolet – ACtion sparked by AC”.

The ad features Chevrolet’s XP-755, otherwise known as the Mako Shark. Under the illustration, the small text description reads “The XP-755 Chevrolet Corvette Shark: 102.1″ wheelbase, 192.2″ overall, 327-cubic-inch displacement, V-8 engine featuring Roots-type supercharger, 4 side-draft carburetors developing over 400 horsepower.”

A Roots-type Supercharger on the Shark? Who knew…

Click here for a larger version of the ad.


Source:
Pink Ponk @ Flickr via WellMedicated.com

Related:
Corvette Ad Watch: 505 Horses + You = The Corvette Z06
Corvette Ad Watch: Mobil 1 Ad Features Corvette ZR1

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Corvette Ad Watch: 505 Horses + You = The Corvette Z06

by Keith Cornett on July 24, 2008

505 Horsepower

Many domestic Corvette owners may not realize this, but the Middle East, and in particular the countries of Kuwait, Qatar, and UAE, is becoming one of the hot beds for Corvette ownership outside the US. These are oil rich countries where western influences are allowed and even encouraged.

You can easily search and find photos of car shows and gatherings featuring 50-75 Corvettes. Go online to the Corvette forums and you will find members from across this region participating in the same topics of discussion that we’re involved in. Recognizing this trend, Grey Worldwide, GM’s advertising partner in the region, created the following ad that was published earlier this year.

Click here for a larger version of the ad.

Source:
Ads of the World via Jalopnik

Related:
Corvette Ad Watch: Mobil 1 Ad Features Corvette ZR1
[VIDEO] Corvette Ad Watch: ArmorAll Commercial Featuring Tony Stewart

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Corvette Ad Watch: Mobil 1 Ad Features Corvette ZR1

by Keith Cornett on June 8, 2008

Mobil 1 Corvette ZR1 Print Ad
Theory Communications & Design was selected by ExxonMobile to produce a print ad for Mobil 1 motor oil which is slated to appear in an upcoming issue of Corvette Quarterly Magazine. Mobil 1 is the recommended motor oil for all new Corvettes including the Corvette ZR1. Full ad is after the jump.

Mobil 1 Corvette ZR1 Print Ad


Source:
Theory Communications & Design

Related:
Where’s Johnny? Corvette Included in Chevy Print Ads

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Tony Stewart and a C6 Corvette

I finally caught this ArmorAll commercial over the weekend on SPEED and thought it hit the mark in so many ways. NASCAR’s Tony Stewart? Cool. A Black Corvette? Very Cool! The stop-n-stare moment you share with your Corvette following a good detailing? Priceless!

If you liked this commercial, there is a “Making Of” video on YouTube.com


Source
SPEED

Related:
Chevy Ad Watch: Corvette Featured in New Year’s Commercial

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