Today in Corvette History: GM Receives Registered Trademark for the Corvette

Did you know that the federal government’s patent and trademark office had an official twitter feed? Of course they do. But I just found out this afternoon thanks to a tweet from the USPTO which enlightened us on a little bit of Corvette history that occurred on this day in Year 1. It seems today is the official anniversary of Corvette’s registered trademark.

The United States Patent and Trademark Office tweeted the following:

This is opposite of how cars are named today with the trademark coming first and then the car, but it probably portends to the Corvette’s fast paced development inside GM: conceived in 1952, shown to the public at the GM Motorarma in January 1953 and the first completed retail cars started coming off the line on June 30th, 1953.

And then one month later, a letter arrives at GM from the USPTO which says “Here’s your registered trademark for the Corvette!”

That could have been embarrassing had something held up the name. We might all be driving Corvairs right now!

Today, GM is still trademarking interesting car names but now they are doing them before the car is produced. The most recent trademarks for Corvette being the L88, Manta Ray as well as ZORA being registered both in the United States and Australia.

Source:
United States Patent and Trademark Office

Related:
GM Granted Trademark Approval for the Legendary Corvette Engine RPO Code L88
GM Trademarks the Iconic Name of Corvette’s First Chief Engineer “Zora”
GM’s Trouble With Aussie Trademark Registration Reveals Details about Mid-Engine Corvette Zora