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The Corvette Stingray Wins Again, Beating Rivals Where it Counts

by Keith Cornett on July 17, 2014

The Corvette Stingray has been a great story for Chevrolet, winning an unprecedented number of awards including being named the 2014 North American Car of the Year. But the Stingray is also beating its rivals where it counts – the dealership sales floors.

Corvette sales have been on roll since production began last August. In the calendar year of 2014, Chevrolet has sold 17,744 Corvette Stingray coupes and convertibles, far outpacing the annual calendar year sales of the C6 Corvette during its final years of production.

GM Authority noted a report by the National Automobile Dealers Association showing the Stingray has far and away exceeded the sales of several rivals.

Where the Corvette Stingray had 17,744 deliveries through June, Porsche sold 5,169 911s and sales of the SRT Viper have tanked to a meager 354. Nissan’s 370Z which is far less expensive (MRSP $29,990) than the Stingray managed sales of 4,114.

The Stingray vs Viper comparison isn’t quite fair with the cross-town rival from Dodge boasting an 8.4L V10 engine and an MSRP greater than $100,000. The Porsche 911 seems to be a more natural competitor to the Stingray, but the cost to play in one starts at $84,300 compared to the Stingray’s starting MSRP of $53,995.

The NADA also notes that the situation for Corvette’s rivals won’t be getting better anytime soon. Chevrolet will start production of the the 2015 Corvette Stingray with a new 8-speed automatic transmission in August and in early 2015, the 650-hp 2015 Corvette Z06 will hit the streets and is guaranteed to keep the spotlight focused on America’s favorite sports car.


Source:
National Automobile Dealers Association via GM Authority
Photo Credit: John R. Walker/oneword.ca

Related:
The Top Corvette Dealers of 2014 – Mid Year Report
June 2014 Corvette Sales
Recap of 2013′s Monthly Corvette Sales

 

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