Now that GM has another pop-culture hit on its hands with Marvel’s Captain America: The Winter Soldier, we are eagerly looking forward to the next movie to feature gratuitous product placement from Chevrolet and GM. Luckily, we won’t have to wait long as the 4th installment of the Transformers movie series is “primed” to hit theaters on June 27th.
The movie, Transformers: Age of Extinction welcomes the return of the 5th Gen Camaro named Bumblebee, who has appeared in the previous three movies. For Age of Extinction, Bumblebee will be featured both as a heavily modified 1967 Chevrolet Camaro SS and a futuristic concept Camaro.
But what really gets us excited is the new C7 Corvette Stingray which will be an autobot named Crosshairs. We’ve previously seen the Green and Black Stingray as director Michael Bay was shooting scenes in and around Detroit late last summer.
Joining the Stingray and Camaro in the film will be a Chevrolet Trax and a Sonic outfitted as a rally car.
“The Transformers movies have been a great partnership for Chevrolet by allowing us to introduce our vehicles to new fans, young and old, around the world,” said Tim Mahoney, chief marketing officer, Global Chevrolet. “Now for the fourth time, you’ll see a Camaro as a heroic Autobot, a fitting role for one of the stars of Chevrolet’s lineup.”
At the New York International Auto Show, a huge display was set up featuring the Stingray, Camaro and Trax.
In addition to providing vehicles for the movie production, General Motors also allowed filmmakers to use GM locations for shooting including the GM Design Center at the Warren Technical Center, Milford Proving Grounds and the Lansing Grand River Assembly Plant.
Here is the official trailer for the movie which opens on June 27, 2014:
C7 Corvette Stingray will Come to Life as an Autobot in Transformers 4
[PIC] 2014 Corvette Stingray Spotted in Michigan on the Set of Transformers 4
[PICS] Transformers’ C7 Corvette Stingrays Spotted on the Set in Detroit