If you watched the Rolex 24 Hours of Daytona, you would have seen this new :60 second commercial from Chevrolet for the 2014 Corvette Stingray. Called “Machine”, the Stingray is shown racing around a track with a helmeted driver.
While the Corvette is seen zooming around the track, a voice-over reads the following:
You need a machine
A machine that lives and breathes
Something you don’t start
Something you awaken
And then believe in
Define the line
To thread the needle
Something engineered to repond in an instant
To adapt and react
You need a machine so sharp
If you had to make a snap decision right now
It would deliver
Meet your machine.
Here’s the commercial:
I would say this isn’t the best Corvette commercial I’ve seen and it’s missing the all important tag line celebrating the car as the “2014 North American Car of the Year”.
The real question is, will we see this or another commercial for the Corvette during the Super Bowl? We asked that question at NAIAS to John Fitzpatrick, Marketing Manager for Chevrolet Performance Cars and he only told us it was something they were looking at. We’ll hit him up again to see if anything has changed.
As a follow up question, I also asked Fitz if a Corvette would be given to the MVP and he only stated that it’s possible, but only if Chevy can get some TV time from it. If you remember last year, CBS sold the postgame to another car company and the network went out of their way to not show the new Stingray on the field when it was presented to Raven’s QB Joe Flacco.
GM announced that GMC will be part of the Super Bowl Experience in NYC and two GMCs were given away to the Pro Bowl MVPs on Offense and Defense this year. But so far there hasn’t been an announcement regarding the Super Bowl MVP award.
Chevrolet on YouTube