Last week, Chevrolet confirmed that 900 of the 3,000+ U.S. dealerships have met the qualifications to sell the 2014 Corvette Stingray when it becomes available in late summer. Dealers had to qualify to sell the Stingray by selling at least four Corvettes in 2012.
GM made the decision to put the Corvette Stingray into those dealerships with the highest volume as they believe demand will initially outstrip supply and they want to ensure that those cars end up in customers hands and aren’t used as a showroom decorations. According to AutomotiveNews.com, those 900 dealerships accounted for 80 percent of all Corvette sales in 2012.
Dealers are still waiting for pricing and the order guide which should be available in the coming weeks. Once they are released, dealers will be able to submit orders for the new 7th generation Corvette.
Chevrolet dealers that didn’t qualify for the initial round of sales will have wait up to nine months before they can receive a Corvette Stingray. Many low volume dealerships are disappointed as the Stingray could be a huge draw to bring shoppers into the stores.
“Chevrolet provided dealers with guidance and requirements early in 2012 so dealers would know well in advance whether they would likely receive Corvette models during the initial six to nine months after launch,” Russ Clark, Chevrolet marketing director for performance cars, said in a statement.
Even though a dealership sold four or more Corvettes in 2012 to qualify, they still have several other qualifications to meet. First, they must designate Corvette Stingray specialists in both the sales and service departments. Sales specialists must complete a 1-1/2 day training session at the 2014 Corvette Stingray Dealer Sales Academy at Spring Mountain Motorsports Ranch in Pahrump, NV. The cost of the school is $2,000 per person excluding travel expenses. Service personnel will also undergo special training as well and the dealership must have purchased the special equipment and tools to service the cars.
“The Corvette Stingray provides a great opportunity to attract new customers to Chevrolet and your dealership,” says the letter, signed by Chevy sales chief Don Johnson and marketing head Chris Perry. “This is a once in a generation opportunity to demonstrate Chevrolet can deliver a beautifully designed, well-engineered, class leading performance car.”
When the 2014 Corvette Stingray does go on sale and you’re ready to place an order, check out our sponsors Dave Salvatore at Kerbeck Corvette and Mike Furman at Criswell Corvette who dealerships both qualified to receive the new Corvettes.
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