Check out Manchester United’s latest signing – the 2014 Corvette Stingray. The photo of the new signage on Old Trafford Stadium was tweeted by Chevrolet FC over the weekend. This signage is part of Chevrolet’s multi-year advertising sponsorship with the soccer team.
There seems to be an uptick in activity with Chevrolet and the world famous soccer club.
In mid February, a fleet of Chevrolet’s arrived at the their practice facility for the players and staff. Several players opted for Corvette Grand Sports like Michael Carrick and Javier Hernandez.
We also saw Man U legend Dwight Yorke join Corvette Racing’s Oliver Gavin in helping unveil the 2014 Corvette Stingray Convertible in Geneva last week.
And now we have this huge Corvette Stingray Coupe greeting visitors to Old Trafford Stadium. We also see the Camaro banners and one for the Chevrolet FC so we can imagine what will be shown inside the stadium as well.
According to Reuters, Chevrolet’s deal with Manchester United is estimated to be $60-$70 million per year for seven years. Beginning in 2014, the Chevrolet logo will on the uniform shirts.
The potential upside is huge with Chevrolet partnering with what is considered to be the world’s most popular football club with an estimated 659 million fans. That’s a lot of eyeballs seeing the Chevy bowtie and its vehicles. Forbes recently named Manchester United as the most valuable sports club in the world with an estimated value of $3.3 billion. Second on the list at $2.1 billion is the Dallas Cowboys NFL team.
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