It’s a shame that a deal couldn’t be worked out between General Motors and the organizers of the Super Bowl halftime show on Sunday night to spotlight the C7 Corvette.
With seemingly the entire world watching, it would have been a great time to get some more publicity for the 2014 Stingray, which has already set tongues drooling since being unveiled to the public on Jan. 13.
Before Sunday, GM wouldn’t really comment about using the Corvette at halftime of the game between the Ravens and the 49ers.
But now that the game is history, Pat Morrissey, GM’s director of product and brand communications, admitted Monday that the company had been approached about the possible use of the Stingray.
“The public’s response to the new Corvette Stingray has been extraordinary, so we were glad to help when we were approached by the producers of the Super Bowl halftime show about the possibility of integrating a car into the show production,” Morrissey said.
“We worked with all the parties involved on a variety of possibilities, including one scenario that would have included the new Corvette Stingray as part of the show. In the end, it did not work out, but we were honored to be asked to be involved and pleased the Corvette was the vehicle of choice.”
Style blogger Lauren Craig attended the Super Bowl to write about the event for MTV.com after winning a trip to New Orleans and gives some insider details.
According to Yahoo Autos, Craig wrote in a post that she and others saw how the stage was set up in a practice session and they “tried to guess who would be popping out of the red Corvette we saw at the back of the stage. (Beyonce) arrived on the stage fresh-faced and gorgeous, signature honey-blond hair swept to the side, a black long-sleeve tee and a pair of Phillip Lim harem pants. Suddenly, the Corvette turned into a transformer before our eyes and we realized Beyoncé herself was going to be coming out of it.”
Apparently, Beyonce isn’t a Corvette enthusiast, at least if Craig is to be believed in a later post where she said: “We weren’t even sure what to expect, as she had axed the red Corvette from the show, but she definitely made the right decisions,” according to Yahoo Autos.
As for why the Corvette was bumped from the show, everybody seems to be passing the buck.
“All creative decisions were made by the production team,” NFL spokesman Greg Aiello told The Detroit News.
GM’s Morrissey wouldn’t comment on the decision to pull the Stingray out of the show, and the senior director of communications at Pepsi (which sponsored the halftime extravanganza) bounced it back to the NFL and Beyonce’s management company to offer an explanation.
Some may wonder if the decision came because GM wasn’t advertising this time in the Super Bowl. We’ve got to wonder why they would miss out on the chance to showcase their most creative product in years in front of a worldwide audience, especially since GM had been the third largest advertiser at the game from 2002 to 2011.
Guess we may never know what happened behind those closed doors, huh?
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