What you drive says a lot about your personality, or so says Charles Kenny, a psychologist who tries to help major automakers understand why consumers choose certain cars.
In the old days, you had “Chevrolet men” and “Ford men.” Now psychologist Charles Kenny believes times have changed and that many consumers aren’t as loyal so much to brands as they are loyal to a certain type of vehicle, be it sports cars or SUVS or minivans.
So what’s the scoop on us Corvette drivers? Well, Kenny says we are seeking power and control, but mostly control.
“You will find that Corvette owners are more sensitive and refined than you would think. They’re not into hoarding it over other people the way that the Hummer owners are,” he said.
The other emotional need that can be fulfilled by a sports car like a Corvette is a desire for immortality.
“They get real upset if the paint job gets scratched. That’s very upsetting to a Corvette owner. They want these things to last forever, and they want to last forever,” Kenny said. “They’re never going to sell it. In fact, a lot of Corvette owners, when they buy a new Corvette, they keep the other one.”
Sometimes psychoanalysis can go a little too far. What if we Corvette fans just enjoy a beautiful car that can go fast and handle great?
What does driving a Corvette say about you? Leave your thoughts in the comments below.