The doors opened today in Frankfurt, Germany for the 64th International Motor Show and the halo car of the Chevrolet brand is well represented. Celebrating its 100 year anniversary, Chevy’s display offers a glimpse of past, present and future models in the Chevrolet lineup.
Visitors will be able to see the new 2012 Corvette Grand Sport Convertible Centennial Edition and a red Corvette ZR1. The Grand Sport is located on display along with the Miray Concept and the Chevy Volt. Racing fans will get to view the #73 Corvette C6.R that won its class at the 24 Hours of Le Mans. Finally, as part of its nostalgic look back at classic Chevy’s, a black C1 Corvette roadster is parked next to a Bel Air and a Master Deluxe Pickup truck in Chevrolet’s Iconic Models display.
Like the SEMA show last November, a real Corvette engine will be assembled during the press days to showcase the Corvette Engine Build Experience.
Here are some photos showing the Corvettes on display at the 2011 International Motor Show in Frankfurt:
One of the more interesting differences I have found in the marketing of Chevrolet domestically compared to Chevrolet Europe is the tag line. I guess Chevy’s don’t run deep across the pond, so in Europe that tag line is changed to “Make It Happen”!
Chevrolet Europe on Flickr