Here is a pretty cool five minute video from Chevrolet in Europe that takes all Chevy fans back to where it all began – Louis Chevrolet’s birthplace, La Chaux-de-Fonds in Switzerland.
The video features a young boy who has to write a report on 100 years of Chevrolet. While he is thinking about the project, he rubs a matchbox Camaro and a real life Louis Chevrolet appears like a genie. Louis helps his young friend with his homework by taking him for a ride in a Corvette Z06 to Beaune, France where Chevrolet lived with his six brothers and sisters. It was a chance encounter there with a famous American that provided Louis with the inspiration to move to America.
All in all, I thought it was a pretty informative and entertaining video but it left me wanting to see more. And I am sure that’s just the desired effect Chevrolet in Europe was hoping for.
On June 19th, 2011, La Chaux-de-Fonds hosted a group of car enthusiasts who brought together 1,000 Chevrolets from around the world dating from 1911 to present day.
Chevy Runs Deep.