Can you name any other car company that allows buyers to assemble their own engines, travel the assembly line along side their car, take delivery in a museum and then receive a photo book of the assembly process? With the new Engine Build Experience option introduced this week, Corvette absolutely raises the bar with the opportunities it affords to new buyers. Here is a nice recap of the available production/delivery experiences along with links for more info.
“There are very few car enthusiasts in the world who can say their car is capable of 205 miles an hour,” said Jim Campbell, U.S. vice president, Chevrolet Marketing. “There are even fewer who can say they helped build their own engine, watched their car be built from the ground up, and took delivery across the street from the factory.”
ZR1 Driving School
Every customer who orders a ZR1 receives a complimentary attendance at one of two official Corvette ZR1 Driving Schools: Ron Fellows Performance Driving School at Spring Mountain Motorsports Ranch in Pahrump, Nev., or Bob Bondurant School of High Performance Driving in Chandler, Ariz.
Each school offers a two-day course designed to teach new owners how to fully enjoy the performance of the ZR1 in a safe, closed-course environment. Heel/toe shifting, threshold braking, and cornering are only some of the dynamic driving skills ZR1 owners will learn at the schools.
The Corvette ZR1 driving schools are also open to the public, with prices starting at $2,995.
Available as a dealer option, the Museum Delivery program allows customers to take delivery of their Corvette at the National Corvette Museum in Bowling Green, Ky. Museum schedulers notify the customer when their car will be completed and help the customer pick their delivery date. On arrival, customers receive a private tour of the GM Bowling Green Assembly Plant, home of the Corvette, and the National Corvette Museum. The owner then takes delivery of their new Corvette from the museum showroom, where their own car is on display. The delivery process includes a personalized demonstration of their Corvette’s features, broadcast around the world via live webcam 24 hours a day.
The Museum Delivery option is $490.
The Corvette Buyers Tour is a unique opportunity for customers to watch their Corvette being built at the GM Bowling Green Assembly Plant. The museum uses the customer’s order number to track the status of their Corvette, and then contacts the customer to let them know the scheduled build date of their car. The customer and one guest are then treated to a guided tour of the Bowling Green Assembly Plant, often following their actual Corvette through the build process from the start of body assembly to the end of the line. This tour includes the chance to witness areas of the plant not included on the general Plant tour.
The Corvette Buyers Tour is $400 and is coordinated through the National Corvette Museum.
Corvette Photo Album
Whether they take delivery of their Corvette at the National Corvette Museum, take the buyers tour or simply take delivery of their car at the dealership, all Corvette customers have the opportunity to purchase a photo album that documents the build of their car. The leather-bound album includes more than 20 pages of text and photos devoted to capturing the customer’s Corvette build process, as well as a letter of authenticity from the National Corvette Museum.
The Corvette photo album is $500 and is coordinated through the National Corvette Museum.