According to GM Vice Chairman Bob Lutz, just one car – a Chevrolet Corvette – is the only “authenticated” return under the automaker’s 60-day return policy. Lutz was speaking at a luncheon event in Detroit with journalists and recounted the reason for the return as the customer was tired of shifting a manual gearbox. GM exchanged the Corvette for one with an automatic transmission. Lutz said “He brought it back because me made a mistake.”
Of the roughly 150,000 sales GM has made since launching the “May the Best Car Win” program, only around 100 customers have taken GM up on the offer. Others have taken the conventional incentives offered at the time of the sale.
The money-back guarantee is just one of the ways that shows GM has become more aggressive in its advertising message. “We can stand the comparison with just about anybody,” Lutz said, while pointing out an advertisement that shows Chevrolets registering better fuel-economy figures than counterparts at Toyota. “[But] we need to close this perceptual gap.â€