Last Friday you may have seen a slew of online coverage from the auto blogs and magazines detailing “First Drive” reviews of the new 2010 Corvette Grand Sport. In addition to the third party reviews, the Corvette team has also made a smart move by producing a couple of online videos introducing the newest Corvette model as well as demonstrating Launch Control, the newest feature available on all Corvette models with manual transmissions.
Here are the two videos uploaded to Chevrolet’s YouTube account:
By releasing their own videos, the Corvette Team is assured that the introduction of the new Corvette and its (awesome) launch control feature could be shown in the way they wanted. The videos also broaden the audience by providing content to other web sites (ie CorvetteBlogger) that weren’t invited to the media test-drive, but would have been there had they been asked.
It also follows the promise of new GM Communications guru “Maximum” Bob Lutz to fully engage social media platforms to get the company’s message and their products past the traditional media gatekeepers and straight into the hands of the end consumer.
[VIDEO] Juechter: Corvette Grand Sport is the New Z51
[VIDEO] The 2010 Corvette’s Launch Control System Explained
What’s New for the 2010 Corvette
[VIDEO] Introduction and Reveal of the 2010 Corvette Grand Sport
Exclusive Photo Gallery: The 2010 Corvette Grand Sport
Preview: The 2010 Corvette Grand Sport