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Corvette Ad Watch: 1953 Corvette is “America’s Sensational Sports Car”

by Keith Cornett on June 30, 2009

1953 Corvette is American's Sensational Sports Car

Fifty-six years ago, the Corvette debuted at the GM Motorama in New York City. Following it’s showing at the Waldorf Hotel, the Corvette went on the road to major cities across the US as part of the 1953 model lineup. Here is an ad for the 1953 Corvette announcing its display at the Michigan Motor Show in early June.

Creating a sensation everywhere! The new Chevrolet Corvette has been received with a storm of enthusiastic approval where it has been shown.

The racy new Corvette sets a new style for a new field – the American sports car. Barely 33 inches high at door level, it has broad low lines and a road-hugging center of gravity. The smoothly contoured glass-fiber body is surrounded by a rakish back-swept windshield. A smart fabric top folds into a concealed compartment in the long rear deck just ahead of a commodious luggage locker. The spacious two-place cockpit is beautifully styled and finished throughout in typical sports car tradition.

As for performance…it’s thrilling. A 160 h.p. extra-high compression “Blue Flame” engine is teamed with the new Powerglide automatic transmission, a combination that makes the Corvette an outstanding performer on any road, under any condition.

This is a car of which we can say with complete sincerity, “You have to see it to believe it. The Corvette is schedule for limited production during the last half of 1953.

Click here for a larger version of the 1953 Corvette – America’s Sensational Sports Car.


Source:
Corvette Museum

Related:
First Corvettes Rolled Off Flint Assembly Line 56 Years Ago Today
Corvette History: Corvette Concept Car Debuts at 1953 Motorama
[VIDEO] Auction Results: 1953 Corvette Sold for $261,800
[VIDEO] Matched Set of 1953/2003 Corvettes sell for $390,500 Technorati Tags:
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