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SEMA Research: Corvette Owners Quick to Customize

by Keith Cornett on May 18, 2009

SEMA Research: Corvette Owners Quick to Customize

Corvettes and related aftermarket products have always been a big draw at the annual Las Vegas-based Specialty Equipment Market Association’s show. Exhibitors brought 30 customized Corvettes to the 2008 SEMA show and 58 Corvette specific products have been displayed during the past four shows. To find out more about owners and their car customizing habits, SEMA’s research arm profiled Corvette owners and gathered a significant amount of demographic and lifestyle which they shared through a SEMA E-News report earlier this year.

Registration data from Experian Automotive shows that nearly three quarters of a million Corvettes ranging from 1967-2009 are registered throughout the United States with California, Florida and Texas leading the way.

SEMA Research - Corvette Registrations by State

Corvette owners are passionate about customizing, presenting their cars and the automotive lifestyle. 87% claimed to have purchased a custom part or accessory within the last 12 months. Compared with other sports car owners, Corvette enthusiasts are more likely to purchase accessories and electronics.

The top products purchased by nine out of 10 Corvette owners were automotive polishes and waxes (90.7%), followed by exhaust upgrades (54.6%). Nearly half of the top 25 products purchased by Corvette owners are performance related, including intakes, brakes and tires.

SEMA Research - Top 25 Products Purchased

One in four Corvette owners modify their engine control systems, valvetrains and electrical systems, while the most popular accessories include floor mats, license plate frames and alarm systems. Corvette owners who make purchases of specialty equipment often do so within a short span of time after obtaining the vehicle.

SEMA Research - Time to Modification

Nearly seven out of 10 (69%) owners surveyed made their first purchase during the first two months of ownership. And split nearly in half, Corvette owners buy from both traditional brick-and-mortar outlets, including from mail order, installers and at shows, while 51% purchase from Internet retail.

SEMA Research - Venue Purchase and Sources of Information

Other demographic data on Corvette owners includes:

SEMA Research - Age, Education and Income

SEMA Research - Amount Spent in Last 12 Months

SEMA Research - Racing: Watching, Attending and Particiation.

Source:
SEMA
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