PRIMEDIA Selling Corvette Fever, Vette Magazines


Corvette Fever MagazinePRIMEDIA, the company that publishes Corvette Fever and Vette Magazines, as well as other popular automotive titles including Motor Trend, Hot Rod and Automobile has announced that it is exploring the sale of their Enthusiasts Media division, which includes 70 magazines, 90 websites and 65 events. The Board of PRIMEDIA may also decide to the spin off the company and take it public if a sale doesn’t pan out. This move could eventually lead to the demise of one or both of the Corvette magazines. As a subscriber to Corvette Fever for the last 10 years, I’d definitely be sad to see it go. But there are just too many Corvette-themed magazines aimed at a very targeted enthusiast base to see how keeping both titles can remain profitable. Are there enough subscribers and advertisers to support all of them? Another factor is the rise of digital media. The impact of the internet has got to force the magazines to adapt better by offering more on their websites than I think any of them have to date. It will be interesting to see how this pans out.
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  1. I for one would love to see Corvette Fever post all their tech Q&As on the website. I constantly see letters to the editor asking for such a thing. In fact, if they just made an area of the "Fever" website that would allow users to type in Q&As by hand I guarantee you’d have 10 years worth of content in a couple of weeks.

  2. CJ:

    I agree with you there. Imagine the goodwill and loyalty that providing such a resource would create for the magazine and its technical staff. I also long for real, objective product testing as opposed to press releases. Tell my I should have long tube headers from LG or use Zaino car wax instead of Mothers.

    Thanks for visiting and leaving a comment


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