Both the Corvette Coupe and Convertible won their classes in the annual Strategic Vision Total Value Awards. The awards are based on an index which factors economic issues against the total new vehicle ownership experience. The factors that make up the index include reliability, a solid warranty, strong anticipated resale value, durability and innovation. The Corvette Coupe won its class of “Small Specialty over $25,000” with an index score of 798. The Mercedes-Benz CL Class Coupe was second with a score of 790 and the BMW 3-Series Coupe was third at 784. The average score for the class was 762. The Corvette Convertible won its class of “Convertibles of $30,000” with an index score of 789. The BMW Z4 Roadster was second with a score of 778 and the Porsche Boxster came in third with a score of 775. The average index in the Convertibles over $30,000 was 755. GM was the top domestic corporation and won 4 Total Value Segments, three of which were won by Chevrolet products. Other GM winners included the Saturn Vue, winning the Small SUV segment and the Chevrolet Silverado 2500/3500 which won the Heavy Duty Pickup segment.
“GMâ€™s new warranty will bring new prospective buyers to the brand, who otherwise might have felt the quality, durability and value was missing,” said Alexander Edwards, president of Strategic Vision automotive research group. â€œIf GM can communicate the right quality cues and value in current and future vehicles, then they will be poised for success in the near future.”Source: Strategic Visions, Inc.
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