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Corvette To Display the Chevrolet Bow-Tie?

by Keith Cornett on October 3, 2006

Z06 with a Bow-TieGM’s VP of Design Ed Welburn was on the weekly Autoline Detroit television show and discussed the increasing design synergy across Chevy models with a common design theme becoming obvious in the coming years. The host pointed out that the gold bow-tie emblem doesn’t appear prominently on the Corvette and Welburn responded by saying this is likely to change. “The gold bowtie will be there,” he said. “There is a strong signature grille that we are developing for all Chevys,” Welburn explained. “We will depart a bit in the grille area […] but that bowtie will be there on every Chevy.” Let me tell you two things that Chevrolet won’t do. There will not be an integration of a “common grille theme” on the Corvette, and second, the Chevrolet Bow-Tie will not be a predominant feature on the Corvette. Look at the photo. Because the Corvette depends on a massive flow of air, the design does not lend itself to having a traditional grille period. So yeah, you can bet your ass there won’t be a common grille theme on the Corvette. For 50 years Corvettes have had their own distinct logo. Everyone already knows that a Corvette is made by Chevrolet. The bow-tie is already integrated into the Corvette logo itself. As you can see at DigitalCorvettes.com, owners are already up in arms against the idea. As the photo illustration from CorvetteConti.com shows, it’s a pretty silly thought and should be dismissed by Tom Wallace immediately. Instead of logos and symbols, GM needs to transfer the attributes that made Corvette great (quality, performance and unique style) to the rest of the Chevrolet lineup. Source: Leftlane News Update
Here is a link to Autoline Detroit where the show can be viewed online.
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