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New Chevy Commercial Touts Corvettes HWY MPG

by Keith Cornett on August 26, 2006

A new commercial from Chevrolet focuses on the highway fuel economy of its passenger vehicles. This particular spot aired earlier this week on ESPN’s SportCenter. The commercial starts with how Chevrolet is a car company that helps it customers get more from their cars, including gas mileage. 9 out of 10 Chevrolet passenger cars get an EPA estimated 30 highway miles per gallon or better is the claim. The new Corvette Z06 is shown with the voiceover saying “Here’s one that doesn’t…but it still gets 26 MPG highway”. “Chevy…We’re taking a full tank further” is how it ends. A very well-done commercial. See the clip below:

It is great to see Chevrolet use the Corvette in its commercials in an active way, as opposed to just showing a picture of it on a car transport. With its Halo status and the fact that it is one of Chevy’s moneymakers, the company needs to find more avenues for linking its line of cars to the heritage of the Corvette.
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