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Corvette Racing Glory Ignored By GM

by Keith Cornett on March 31, 2006

AutoExtremist.com’s Peter DeLorenzo rips GM a new one for not doing ANYTHING to reward, promote or even mention the historic win by Corvette Racing’s #4 Corvette in last week’s 12 Hours of Sebring, America’s most prestigious sports car race. Not only was the win historic, but this race was Corvette’s 50th year of racing, another milestone that must have slipped the minds of GM’s spinsters.

Today, thanks to the True Believers who remain actively engaged in the corporation, the Corvette is a glittering example of what GM can do when it unleashes its best and brightest on a machine that embodies everything that a modern, high-performance sports car should be. And when you factor in the active and passive safety features, the real-world fuel efficiency numbers and the unmatched value that become a seamless part of its final equation, there is no question that the Corvette is one of the finest cars in the world – at any price. Which is why it remains a shock to me that GM and Chevrolet marketers have squandered every opportunity presented to them to use the Corvette as a demonstrative showcase vehicle for the company’s capabilities. It’s as if they’re almost ashamed of the car, or maybe it’s just that they can’t bring themselves to admit that they have one of the world’s great cars sitting right under their noses – and they don’t have the faintest of clues as to what to do with it.
I think Peter sums up the answer to his initial question correctly of why GM treats the Corvette brand like the red-headed stepchild. Because at the end of the day, the Corvette “sells itself” and GM is not going to “spend a dime on something that’s a sell-out anyway”… Read the entire rant at AutoExtremist.com
Photo Credit: Richard Prince
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